• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Content Marketing

Content Marketing Courses

Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.


More to explore:

Popular Content Marketing Courses and Certifications


  • Status: Preview
    Preview
    H

    High Tech High Graduate School of Education

    How to Make a Comic Book (Project-Centered Course)

    Skills you'll gain: Storyboarding, Storytelling, Graphic and Visual Design, Layout Design, Typography, Creativity, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    282 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    219 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Shared Media, Multimedia, Content Creation, Social Media Content, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Visualization, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    476 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comprendre l'Utilisateur Moyen de Facebook

    Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Anti-Racism

    Skills you'll gain: Community Outreach, Social Justice, Discussion Facilitation, Diversity Awareness, Overcoming Obstacles, Advocacy, Community Development, Interviewing Skills, Empowerment, Cultural Sensitivity, Action Oriented, Cultural Diversity, Interpersonal Communications, Persistence, Sociology, Diversity Equity and Inclusion Initiatives, Self-Awareness, Intercultural Competence, Storytelling, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    314 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Cost Accounting

    Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Management, Inventory Accounting, Profit and Loss (P&L) Management, Gross Profit, Strategic Decision-Making, Accounting, Product Planning, Resource Allocation, Product Assortment, Depreciation, Financial Accounting, Production Process, Financial Statements, Price Negotiation, Capacity Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    324 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Program Management

    Skills you'll gain: Earned Value Management, Stakeholder Management, Program Management, Stakeholder Communications, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Team Leadership, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Return On Investment, Strategic Leadership, Communication, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…133134135…315

In summary, here are 10 of our most popular content marketing courses

  • How to Make a Comic Book (Project-Centered Course): High Tech High Graduate School of Education
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • Publier des designs sur Slack avec Canva pour entreprises: Coursera
  • Understanding the Campaign Components: University of Colorado Boulder
  • Product Launch and Post-Launch Management: Microsoft
  • Data-Driven Decision Making (DDDM): University at Buffalo
  • Driving Customer Equity with AI: Emory University
  • Comprendre l'Utilisateur Moyen de Facebook: Coursera
  • Anti-Racism: University of Colorado Boulder
  • Selecting the Right Customer & Channel : University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok