Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Drive Engagement, Style Guides, Marketing Design, Instagram, Graphic Design, Content Strategy, Branding
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

Goldman Sachs
Skills you'll gain: Business Planning, Business Strategies, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Anomaly Detection, Fraud detection, Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Classification Algorithms, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Relationship Management, Customer experience strategy (CX), Customer Retention, Customer Engagement, Customer Data Management, Sales Process, Business Metrics, Performance Measurement, Service Management, Key Performance Indicators (KPIs), Customer Insights, Sales Strategy, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Marketing Materials, Graphic Design, Design Elements And Principles, Marketing, Organizational Skills, Project Design, Design Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours