Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
Beginner · Specialization · 1 - 3 Months
University of California San Diego
Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, Human Centered Design, User Centered Design, Persona (User Experience), Usability Testing, Qualitative Research, Innovation, Creativity, Storyboarding, Interviewing Skills
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Data Validation, Exploratory Data Analysis, R Programming, Technical Communication, Version Control
Mixed · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Storytelling, Interactive Data Visualization, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Text Mining, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Graphic and Visual Design, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, User Centered Design, Human Factors
Beginner · Course · 1 - 4 Weeks

Indian School of Business
Skills you'll gain: Portfolio Management, Financial Trading, Investment Management, Performance Analysis, Text Mining, Technical Analysis, Market Analysis, Risk Management, Financial Regulation, Risk Analysis, Benchmarking, Compliance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Statistical Modeling, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Data Collection, Risk Modeling, AI Product Strategy, Ethical Standards And Conduct, Computational Thinking, Economic Development, Economics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logo Design, Canva (Software), Video Production, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Business Management, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Analysis
Beginner · Course · 1 - 3 Months