• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Chart HR Trends

    Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Application Integration, Serverless and Edge Networking

    Skills you'll gain: Serverless Computing, AWS Kinesis, Amazon Web Services, Amazon Redshift, API Gateway, Cloud Applications, Cloud Security, Cloud-Native Computing, Amazon DynamoDB, Extract, Transform, Load, Cloud Deployment, AWS Identity and Access Management (IAM), Cloud Infrastructure, Event-Driven Programming, Network Routing, Scalability

    Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Ideation, Product Lifecycle Management, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI & CRM Insight

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Statistical Analysis, R Programming, Verification And Validation, Technical Communication, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Building Your Freelancing Career

    Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Service Improvement, Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Risk Mitigation, Contract Management, Tax Management, Accounting and Finance Software, Peer Review, Business Strategy, Process Improvement, Entrepreneurship, Marketing, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    442 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Relationship & Communication Mastery

    Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, OpenAI, AI literacy, Real Time Data, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Getting Started with Loki Observability

    Skills you'll gain: System Monitoring, Event Monitoring, Performance Tuning, Incident Response, Continuous Monitoring, Query Languages, Incident Management, Root Cause Analysis, Technical Documentation, Data Analysis, Data Storage

    Intermediate · Course · 1 - 4 Weeks

  • M

    Madecraft

    Strategic Decision Making

    Skills you'll gain: Data Literacy, Critical Thinking, Meeting Facilitation, Data Quality, Problem Solving, Critical Thinking and Problem Solving, Decision Making, Root Cause Analysis, Deductive Reasoning, Independent Thinking, Data Analysis, Logical Reasoning, Data Pipelines, Social Skills, Brainstorming, Strategic Thinking, Systems Thinking, Analytical Skills, Team Leadership, Emotional Intelligence

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Creative Designing in Power BI

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Dashboard, Dashboard Creation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Data Analysis, Creative Design, Data Mapping, Data Security, Geospatial Mapping, Design Elements And Principles

    4.4
    Rating, 4.4 out of 5 stars
    ·
    369 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Ensure Data Integrity: Build Quality Pipelines

    Skills you'll gain: Data Management, Data Quality, Data Validation, Data Integrity, Data Pipelines, YAML, Quality Assurance, Test Automation, SQL

    Beginner · Course · 1 - 4 Weeks

1…135136137…493

In summary, here are 10 of our most popular marketing analytics courses

  • Chart HR Trends: Coursera
  • Application Integration, Serverless and Edge Networking: Packt
  • Product Management: Foundations & Stakeholder Collaboration: SkillUp
  • AI & CRM Insight : Coursera
  • Reproducible Research: Johns Hopkins University
  • Building Your Freelancing Career: California Institute of the Arts
  • Relationship & Communication Mastery: Coursera
  • Harnessing AI for Business Impact: Coursera
  • Getting Started with Loki Observability: Coursera
  • Strategic Decision Making: Madecraft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok