• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    ★ 4.3 (78) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Strategic Organization Design

    Skills you'll gain: Organizational Structure, Organizational Strategy, Organizational Development, Organizational Effectiveness, Organizational Change, Organizational Leadership, Strategic Thinking, Corporate Strategy, Process Design, Coordinating, Business Strategy, Business Management, Strategic Decision-Making, Strategic Planning, Governance, Coordination, Growth Strategies, Decision Making

    ★ 4.6 (308) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Estrategia de agentes: Descubrimiento, diseño y prototipos

    Skills you'll gain: Google Gemini, Journey Mapping, AI Enablement, AI Product Strategy, AI Workflows, Agentic Workflows, Generative AI Agents, Gemini, No-Code Development, Agentic systems, Prioritization, Strategic Prioritization, Value Engineering, User Flows, Prototyping, Business Priorities, Retail Sales, Case Studies

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    ★ 4.5 (65) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    ★ 4.8 (89) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Business Strategy, Product Management, Product Development, Target Audience, Product Strategy, Gap Analysis

    ★ 4.5 (54) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    ★ 4.7 (1.8K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Infosec

    Cybersecurity Foundations

    Skills you'll gain: Penetration Testing, Cyber Security Policies, Linux Commands, Cyber Security Assessment, Command-Line Interface, Cybersecurity, Security Testing, Cloud Computing, Linux, Risk Management Framework, Network Monitoring, Security Management, Vulnerability Scanning, Operating Systems, Cyber Risk, Cloud Services, Exploitation techniques, General Networking, Cyber Governance, Cyber Security Strategy

    ★ 4.7 (709) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Financial Modeling, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Target Market, Ideation, Entrepreneurship

    ★ 4.5 (731) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Enterprise Systems

    Skills you'll gain: Enterprise Resource Planning, Business Systems, Change Management, Business Software, Organizational Change, System Implementation, IT Management, Enterprise Application Management, Business Process, Business Process Management, Case Studies, Business Management, Business Strategy

    ★ 4.7 (850) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Cybersecurity in modern organizations

    Skills you'll gain: Cybersecurity, Network Protocols, Cyber Attacks, Threat Management, Threat Modeling, Security Controls, Responsible AI, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Agile Product Development, Data Security, Security Awareness, Agile Methodology, Cyber Security Assessment, Network Security, TCP/IP, Incident Response, Threat Detection, Risk Management

    ★ 4.6 (1.2K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…138139140…530

In summary, here are 10 of our most popular marketing strategy courses

  • Content Creation With Generative AI: Coursera
  • Strategic Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Estrategia de agentes: Descubrimiento, diseño y prototipos: Google Cloud
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Decision Making: Complete Guide: Chris Croft Training
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Market Research and Competitive Analysis: Microsoft
  • Negocios Internacionales I: University of New Mexico
  • Cybersecurity Foundations: Infosec
  • Product Ideation, Design, and Management: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok