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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • U

    Universidad de los Andes

    Emprendimiento y métodos ágiles de desarrollo en videojuegos

    Skills you'll gain: Scrum (Software Development), Value Propositions, Proposal Development, Sprint Retrospectives, Business Modeling, Video Game Development, Customer Analysis, Agile Methodology, Software Development Methodologies, Agile Software Development, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Backlogs, Agile Product Development, Agile Project Management, Market Opportunities

    ★ 4.5 (53) · Beginner · Course · 1 - 3 Months

  • Y

    Yale University

    The Hunt: Job-Searching and Career-Building with Purpose

    Skills you'll gain: Professional Networking, Relationship Building, Goal Setting, Rapport Building, Oral Expression, Personal Development, Journey Mapping, Professional Development, Productivity, Self-Motivation, Self-Awareness, Storytelling, Prioritization, Accountability, Persistence, Communication, Interviewing Skills

    Mixed · Course · 1 - 3 Months

  • D

    Dell

    Dell Technologies Technical Support for Hardware

    Skills you'll gain: Hardware Troubleshooting, Desktop Support, Computer Hardware, Digital Transformation, Network Troubleshooting, Technical Support, System Support, Technical Support and Services, Networking Hardware, Servers, Network Security, Network Infrastructure, Server Administration, Data Security, Hardware Architecture, IT Infrastructure, Data Storage Technologies, Operating Systems, Data Storage

    ★ 4.9 (21) · Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Digital Communication and Emotion

    Skills you'll gain: digital literacy, Media and Communications, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Conflict Management, De-escalation Techniques, Interactive Learning

    ★ 4.6 (22) · Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization

    ★ 4.7 (6) · Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps

    ★ 4.9 (20) · Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Closing (Sales), Selling Techniques, Consultative Selling, Sales Presentation, Sales, General Sales Practices, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Sales Prospecting, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Customer Retention, Negotiation, Return On Investment

    ★ 4.8 (25) · Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Platform Thinking: designing a Platform

    Skills you'll gain: Systems Thinking, Innovation, Product Development, Entrepreneurship, Strategic Thinking, Computing Platforms, New Business Development, Business Strategies, Business Modeling, Growth Strategies, Business Transformation, Target Market, Customer Analysis, Value Propositions, Case Studies

    ★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, User Experience, UI/UX Research, Web Design, Usability Testing, Design Reviews, User Interface and User Experience (UI/UX) Design, Figma (Design Software), Graphic and Visual Design, Persona (User Experience), User Centered Design, Prototyping, Wireframing, User Research, Design Research, User Story

    ★ 4.4 (58) · Beginner · Professional Certificate · 3 - 6 Months

  • K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Social Media Marketing, Business Strategy, Business

    ★ 4.7 (13) · Beginner · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Probability and Statistics

    Skills you'll gain: Data Analysis, Statistical Analysis, Statistical Methods, Analysis, Quantitative Research, Data Visualization, Predictive Modeling, Applied Mathematics

    ★ 4.1 (10) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    ★ 3.9 (20) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular customer journey courses

  • Emprendimiento y métodos ágiles de desarrollo en videojuegos: Universidad de los Andes
  • The Hunt: Job-Searching and Career-Building with Purpose: Yale University
  • Dell Technologies Technical Support for Hardware: Dell
  • Digital Communication and Emotion: Arizona State University
  • Secrets to Content that Engages and Converts: University of California, Davis
  • UX Research and Information Architecture : IBM
  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • Platform Thinking: designing a Platform: Politecnico di Milano
  • Google UX Design (DE): Google
  • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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