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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Emerging Technologies, Finance, Technology Strategies, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Digital Assets, Innovation, Market Opportunities

    ★ 4.7 (600) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Introduction to Python

    Skills you'll gain: Data Science, Web Applications, Python Programming, Data Analysis, Programming Principles, Artificial Intelligence, Computer Programming, Game Design

    ★ 4.5 (2.2K) · Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy

    ★ 4.7 (43) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Manipulation, Data Management, Data Science, Unsupervised Learning, Supervised Learning, Algorithms, Transaction Processing

    ★ 4.6 (1.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Dashboard, Responsible AI, Dashboard Creation, Interactive Data Visualization, Data Ethics, Generative AI, Infographics, Applied Machine Learning, Data Visualization, Anomaly Detection, Time Series Analysis and Forecasting, Root Cause Analysis, Model Evaluation, AI literacy, Risk Modeling, Predictive Analytics, Automation

    ★ 4.3 (206) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    ★ 4.8 (376) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    The Health Care Data Guide

    Skills you'll gain: Run Chart, Data Collection, Pareto Chart, Health Care Administration, Clinical Leadership, Data Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Data-Driven Decision-Making, Healthcare Project Management, Data Quality, Statistical Visualization, Exploratory Data Analysis, Statistical Analysis, Scatter Plots, Epidemiology, Health Care, Data Visualization, Decision Making, Healthcare Ethics

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    Foundations of AI Native Data Engineering

    Skills you'll gain: Infrastructure Architecture, Metadata Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    ★ 4.8 (1.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Quantitative Tools for Risk and Decision Analysis

    Skills you'll gain: Risk Modeling, Estimation, Risk Management, Analysis, Decision Making, Risk Analysis, Statistics, Data-Driven Decision-Making, Forecasting, Strategic Decision-Making, Probability, Quantitative Research, Statistical Modeling, Data Collection, Data Analysis, Probability Distribution, Predictive Modeling, Strategic Prioritization, Simulation and Simulation Software, Statistical Methods

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Visualization Software, Data Management, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics

    ★ 4.4 (1.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Business Research, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    ★ 4.5 (753) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
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