Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Workplace inclusivity, Employee Retention, Diversity and Inclusion
Beginner · Specialization · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Resource Management, Marketing Channel, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Lean Manufacturing, Development Testing, Continuous Deployment, Unit Testing, Continuous Delivery, Application Security, CI/CD, Integration Testing, Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Product Strategy, Data Ethics, AI Enablement, Hybrid Cloud Computing, Business Leadership, Data Management, Generative AI, Law, Regulation, and Compliance, Data Strategy, Cloud Infrastructure, Return On Investment, AI Integrations, Model Deployment, Artificial Intelligence, Talent Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Safety Standards, Safety Training, Safety Assurance, Robotics, Hazard Analysis, Machine Controls, Equipment Design, Risk Management Framework, Risk Control, Product Testing, Failure Analysis, Automation, Mechanical Design, Manufacturing and Production
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Economics, Policy, and Social Studies, Market Analysis, Tax, Cost Benefit Analysis, Policy Analysis, Public Policies, Resource Allocation, Consumer Behaviour, Revenue Management, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Agile Product Development, Agile Project Management, Agile Methodology, Product Management
Advanced · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies
Beginner · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, iOS Development, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Business Strategy, Communication Systems, Business Strategies, Network Analysis, Network Performance Management, Emerging Technologies, Operating Systems, Knowledge of Apple Hardware, System Software, Market Intelligence
Beginner · Course · 1 - 3 Months