Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Market Trend, Market Data, Risk Management, Market Dynamics, Risk Analysis, Financial Analysis, Market Analysis, Risk Control, Trend Analysis, Order Entry, Order Management
Mixed · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Growth Strategies, Market Opportunities, Value Propositions, Market Dynamics
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Culture, Grammar
Mixed · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Event Marketing, Brand Management, Brand Strategy, Promotions and Campaigns, Marketing Communications, Philanthropy, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Stakeholder Management, Event Management, Strategic Partnership, Driving engagement, Strategic Communication, Communication
Beginner · Course · 1 - 3 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Economics, Policy, and Social Studies, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Market Analysis, Sustainable Technologies, Public Policies, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Innovation
Beginner · Course · 3 - 6 Months

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Tidyverse (R Package), Rmarkdown, Predictive Modeling, Model Evaluation, File Management, R (Software), Data Governance, Responsible AI, Data Manipulation, R Programming, Research Reports, Metadata Management, Data Quality, Predictive Analytics, Data Wrangling, Data Ethics, Business Research, Statistical Reporting, Market Research, Statistical Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Storytelling, Visual Storytelling, Case Studies, Search Engine Optimization, Goal Setting, Web Presence, Information Architecture, Web Content, Value Propositions, Branding, Personal Attributes, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Dashboard Creation, Social Media, Design Software, Graphic Design, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Customer Insights, Consumer Behaviour, Value Propositions, Experience Design, Internal Communications, Subcontracting, Managed Services, Supplier Management
Intermediate · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing, Business Strategy, Product Planning, Video Production, Strategic Partnership, Competitive Analysis, Corporate Strategy
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours