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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles

    ★ 4.6 (238) · Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Grow Business Pipeline

    Skills you'll gain: Business Development, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Demand Generation, Direct Selling, Sales Management, Brand Awareness, Market Research

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Essential Design Principles for Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Visual Design, Statistical Visualization, Graphic and Visual Design, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, Statistical Analysis, Anomaly Detection, User Centered Design, Human Factors, Aesthetics

    ★ 4.4 (2.1K) · Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    HR Fundamentals: The Building Blocks of HCM

    Skills you'll gain: Human Capital, Human Resources, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Management, Workforce Planning, Talent Management, Employee Retention, Full Cycle Recruitment, People Analytics, Benefits Administration, Employee Engagement, Payroll, Employee Onboarding, Payroll Administration, Benefits Enrollment Processes, Data-Driven Decision-Making, Professional Development, Data Analysis

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    International Business Essentials

    Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Descriptive Statistics, Organizational Change, Organizational Structure, Change Management, Data Presentation, Leadership and Management, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Performance Management, Business Strategy, Professional Development, Professionalism, Competitive Analysis, Linear Algebra, Mathematical Modeling, Market Analysis

    ★ 4.6 (2K) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Negotiation & Deal Closure

    Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Performance Analysis, Root Cause Analysis, General Sales Practices, Value Propositions, Problem Solving, Communication, Decision Making

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Financial Sensitivities with Data Tables

    Skills you'll gain: Financial Modeling, Risk Modeling, Risk Management, Spreadsheet Software, Data Analysis, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Machine Learning With Big Data

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Apache Spark, Classification Algorithms, Big Data, Model Training, Regression Analysis, Data Mining, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Statistical Analysis, Machine Learning Software, Machine Learning, Data Analysis, Unsupervised Learning, Machine Learning Algorithms, Data Wrangling, Descriptive Statistics, Data Transformation

    ★ 4.6 (2.5K) · Mixed · Course · 1 - 3 Months

  • I

    IBM

    Data Analyst Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Data Analysis, Presentations, Relationship Building, Job Analysis, Writing, Portfolio Management, Oral Expression, Company, Product, and Service Knowledge, Market Opportunities

    ★ 4.7 (788) · Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Marketing, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Communication

    ★ 4.9 (872) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Feature Engineering, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Data Visualization Software, Microsoft Copilot, Text Mining, Risk Mitigation, Risk Analysis, Predictive Analytics, Automation

    ★ 4.4 (187) · Intermediate · Professional Certificate · 3 - 6 Months

  • I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export

    ★ 4.7 (1.6K) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Design Online Course Printables using Canva: Coursera
  • Grow Business Pipeline : Coursera
  • Essential Design Principles for Tableau: University of California, Davis
  • HR Fundamentals: The Building Blocks of HCM: Automatic Data Processing, Inc. (ADP)
  • International Business Essentials: University of London
  • Negotiation & Deal Closure: Coursera
  • Analyze Financial Sensitivities with Data Tables: Coursera
  • Machine Learning With Big Data: University of California San Diego
  • Data Analyst Career Guide and Interview Preparation: IBM
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University

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Social Media Marketing (9)
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