Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Pivot Tables And Charts, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Import/Export, Data Management
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Scalability, Data Structures, Distributed Computing, Probability Distribution, Algorithms
Mixed · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Data Pipelines, Data Architecture, Requirements Analysis, Amazon Web Services, Data Warehousing, Data Modeling, Product Requirements, Database Design, System Requirements, Performance Tuning, Security Controls, Cloud Computing, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Project Schedules, Kanban Principles, Lean Methodologies, Requirements Management, Cost Estimation, Resource Management, Stakeholder Management, Project Management Office (PMO), Project Planning, Organizational Change, Agile Product Development, Organizational Structure, Governance, Project Portfolio Management, Project Performance, Team Management, Management Reporting, Communication, Risk Management, Quality Management
Intermediate · Specialization · 1 - 3 Months

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months

Duke University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Analysis, Statistical Reporting, Data Analysis, R (Software), Statistical Methods, Statistics, Probability & Statistics, R Programming, Sampling (Statistics), Probability Distribution, Software Installation
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Content Strategy, Web Analytics and SEO, Presentations, Report Writing, Client Services, Content Management Systems, Google Analytics, Expectation Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Object-Relational Mapping, Django (Web Framework), Bootstrap (Front-End Framework), Cloud Deployment, SQL, Relational Databases, Full-Stack Web Development, Back-End Web Development, Databases, Database Management Systems, Authentications, Authorization (Computing), Application Development, Object Oriented Programming (OOP)
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Case Studies, Business Development, Competitive Analysis, Business Strategy, New Business Development, Innovation, Market Dynamics, Strategic Thinking, Business Analytics, Market Analysis, Strategic Decision-Making, Trend Analysis, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Systems Architecture, Tensorflow, Google Cloud Platform, Applied Machine Learning, Big Data, Distributed Computing, Performance Tuning, Hybrid Cloud Computing, Scalability, Data Pipelines, Debugging
Advanced · Course · 1 - 3 Months