Marketing Analytics Courses
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Popular Marketing Analytics Courses and Certifications
Madecraft
Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Cash Flow Forecasting, Excel Formulas, Financial Modeling, Cash Management, Spreadsheet Software, Financial Forecasting, Financial Reporting, Financial Data, Accounting and Finance Software, Cash Flows, Finance, Forecasting, Dashboard Creation, Business Reporting, Financial Analysis, Management Reporting, Data Analysis, Business Operations
Tableau Learning Partner
Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Heat Maps, Geospatial Mapping, Spatial Data Analysis, Geospatial Information and Technology, Data Manipulation, Data Mapping, Business Analytics, Data Analysis
University of Leeds
Skills you'll gain: Data Ethics, Data Storytelling, Social Network Analysis, Data Presentation, Exploratory Data Analysis, Statistical Hypothesis Testing, Classification And Regression Tree (CART), Statistical Machine Learning, R (Software), Bayesian Statistics, Dimensionality Reduction, Data Visualization, Statistical Visualization, Machine Learning Methods, Data Preprocessing, Statistical Programming, Web Scraping, Applied Machine Learning, Statistical Modeling, Linear Algebra
Skills you'll gain: Database Design, Database Systems, MySQL Workbench, Database Software, Database Theory, Database Management Systems, Databases, SQL, Database Management, Relational Databases, Database Development, Database Architecture and Administration, MySQL, Data Modeling, PostgreSQL, Data Mapping, Query Languages, Data Manipulation, Transact-SQL, Data Analysis
University of Colorado Boulder
Skills you'll gain: Probability, Statistical Inference, Estimation, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Bayesian Statistics, Markov Model, Artificial Intelligence and Machine Learning (AI/ML), Statistical Analysis, Sampling (Statistics), Applied Mathematics, Artificial Intelligence, Generative AI, Data Analysis, Correlation Analysis, Data Science, Mathematical Theory & Analysis, Data Collection
Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Logistic Regression, Data Science, Data Analysis, Statistical Methods, Model Evaluation, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing
Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creative Thinking, Entrepreneurial Finance, Creativity, Sales Strategy, Commercialization, B2B Sales, Sales, Business Planning, Product Planning, Business Strategy, Business Development, New Business Development, Personal Attributes, Self-Awareness, Personal Development, Global Marketing, Human Resources Management and Planning
Johns Hopkins University
Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Claims Processing, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Medical Management, Data Analysis
Skills you'll gain: Technical Analysis, Data Visualization Software, Chart.js, Market Trend, Financial Trading, Market Dynamics, Market Data, Securities Trading, Resource Allocation, Financial Market, Financial Planning, Market Liquidity, Trend Analysis, Market Analysis, Technical Support, Analysis, Go To Market Strategy, Market Opportunities, Planning, Probability
IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation
Chris Croft Training
Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership
Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI
