Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Sample Size Determination, Statistical Inference, Statistics, Excel Formulas, Business Analytics, Business Mathematics, Statistical Analysis, Sampling (Statistics), Microsoft Excel, Quantitative Research, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Blockchain, Predictive Modeling
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Digital Marketing
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Product Management, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Customer Acquisition Management, Business Strategies, New Business Development, Cash Management, Case Studies, Market Analysis, Revenue Management, E-Commerce, Finance
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Relational Databases, Data Storage Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Marketing, Graphic Design, Digital Advertising
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Statistical Software, Statistical Analysis, Predictive Modeling, Statistical Programming, Statistical Modeling, Statistical Methods, Regression Analysis, Probability & Statistics, Data Analysis
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Network Model, Digital Assets, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Business Valuation, Data Strategy, Data-Driven Decision-Making, Business Economics, Information Technology, Competitive Intelligence, Data Management, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks