Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies
★ 4.7 (164) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing
★ 4.5 (75) · Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Responsible AI, Generative AI, Generative AI Agents, Prompt Engineering, Amazon Bedrock, Data Ethics, AWS SageMaker, AI Workflows, Agentic systems, AI Product Strategy, Agentic Workflows, Amazon Web Services, AI Integrations, LLM Application, AI Orchestration, MLOps (Machine Learning Operations), Application Programming Interface (API), Application Development, Solution Architecture, Data Management
★ 4.6 (122) · Beginner · Professional Certificate · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies
★ 4.7 (258) · Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Persuasive Communication, Strategic Decision-Making, Science and Research, Data Collection, Investigation, Proactivity, Negotiation, Complex Problem Solving, Communication Strategies, Creative Thinking, Experimentation, Decision Making, Recognizing Others, Contingency Planning, Active Listening, Cognitive flexibility
★ 4.5 (197) · Beginner · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Closing (Sales), Interpersonal Communications, Communication, Needs Assessment, Motion Arguments, Customer Analysis, Empathy, Motivational Skills, Customer Insights, Problem Solving, Recognizing Others, Self-Awareness
★ 4.8 (333) · Mixed · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Labor Relations, Brand Management, Branding, Brand Marketing, Intellectual Property, Labor Law, Arbitration, Wealth Management, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Financial Management, Relationship Management, Financial Planning
★ 4.7 (155) · Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Marketing, Brand Loyalty, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Performance Measurement, Target Audience
★ 4.9 (165) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Service, Customer experience improvement, Service Design, Loyalty Programs, Customer Analysis, Process Mapping, Customer Insights, Customer Relationship Management, Process Design, Journey Mapping, Customer Engagement, Customer Support, Cross-Channel Marketing, Business Process, Integrated Marketing Communications, Customer Retention, Marketing
★ 4.5 (42) · Beginner · Guided Project · Less Than 2 Hours

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation
★ 4.7 (827) · Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Customer Relationship Building, Driving engagement, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies
★ 4.2 (52) · Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Revenue Forecasting, Forecasting, Competitive Analysis, Project Risk Management, Risk Management, Financial Analysis, Strategic Decision-Making, Decision Making, Organizational Structure, Target Audience
★ 4.6 (153) · Beginner · Course · 1 - 4 Weeks