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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Qualitative Research Methods in Psychology

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of North Texas

    Research Design: Inquiry and Discovery

    Skills you'll gain: Research Design, Research, Research Methodologies, Surveys, Qualitative Research, Scientific Methods, Business Research, Research Reports, Data Collection, Sample Size Determination, Analysis, Ethical Standards And Conduct, Decision Making, Probability & Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    458 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (2): Optimization Algorithms

    Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Computational Thinking, Operational Analysis, Mathematical Modeling, Resource Allocation, Decision Making, Facility Management, Calculus, Business Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Interviews: Communication, Research & Tips

    Skills you'll gain: Interviewing Skills, Business Communication, Verbal Communication Skills, Business Research, Interpersonal Communications, Communication, Professionalism, Non-Verbal Communication, Professional Development, Branding, Virtual Teams, Company, Product, and Service Knowledge, Self-Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translating Research to Healthcare Policy

    Skills you'll gain: Health Policy, Health Equity, Policty Analysis, Research, and Development, Health Disparities, Policy Development, Policy Analysis, Advocacy, Health Care, Health Administration, Public Policies, Healthcare Industry Knowledge, Medical Science and Research, Public Health, Research, Research Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Academic Research Types and Methods

    Skills you'll gain: Intellectual Property, Research, Higher Education, Research Methodologies, Research Design, Science and Research, Ethical Standards And Conduct, Student Engagement, Safety and Security

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Economics - Employment and the Labor Market (US)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Trend Analysis, Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Design and Conduct of Clinical Trials

    Skills you'll gain: Clinical Trials, Clinical Research, Clinical Research Ethics, Good Clinical Practices (GCP), Informed Consent, Biostatistics, Healthcare Ethics, Science and Research, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    344 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistical Hypothesis Testing, Scripting, Package and Software Management, Data Import/Export

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Qualitative Research Methods in Psychology: American Psychological Association
  • Research Design: Inquiry and Discovery: University of North Texas
  • Operations Research (2): Optimization Algorithms: National Taiwan University
  • Business Interviews: Communication, Research & Tips: Coursera
  • Create a Target Market Presentation using Canva: Coursera
  • Generative AI for Keyword Research: Coursera
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Translating Research to Healthcare Policy : University of Michigan
  • Academic Research Types and Methods: University of California, Davis
  • Economics - Employment and the Labor Market (US): Interactive Brokers

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