• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Value Propositions, Business Modeling, Strategic Thinking, Market Analysis, Market Research, People Development, User Research, Market Intelligence, User Feedback, Target Market, Target Audience

    ★ 4.6 (708) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    ★ 4.6 (729) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Plot (Graphics), Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Data Processing, Algorithms, Data Import/Export, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Data Structures, Graphing, Data Analysis, Computational Logic

    ★ 4.5 (216) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Data Ethics, Generative AI

    ★ 4.4 (93) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Big Data on Kubernetes

    Skills you'll gain: Apache Spark, PySpark, Apache Kafka, Apache Airflow, Kubernetes, Containerization, Docker (Software), Amazon Bedrock, Data Pipelines, Data Engineering, Cloud-Native Computing, Big Data, Data Processing, AI Workflows, Generative AI, Google Cloud Platform, Data Infrastructure, Data Lakes, Data Architecture, Building Design

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • K

    Kennesaw State University

    Six Sigma Advanced Analyze Phase

    Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Improvement and Optimization, Process Analysis, Statistical Methods, Statistical Analysis, Statistics, Analysis, Statistical Inference, Data Analysis, Variance Analysis, Graphing

    ★ 4.8 (994) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Extend Dynamics 365 Finance Apps with Power Platform

    Skills you'll gain: Power Platform Architecture & Technical Design, Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Azure Synapse Analytics, Enterprise Resource Planning, Microsoft 365, Workflow Management, Data Integration, Data Architecture, Cloud-Based Integration, Business Process Automation, Release Management, Data Lakes, Application Lifecycle Management, Data Access, Data Import/Export, Automation, JSON, Finance

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Financial Analysis - Skills for Success

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Budget Management, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Forecasting, Management Accounting, Return On Investment, Financial Data, Cash Flow Forecasting, Cost Management, Budgeting, Financial Modeling, Finance, Accounting, Financial Accounting

    ★ 4.7 (533) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: GitHub Copilot, Responsible AI, Cloud Development, Microsoft Azure, Anomaly Detection, Image Analysis, Prompt Engineering, Prompt Patterns, Cloud Applications, Software Development, Text Mining, Unsupervised Learning, Cloud Deployment, Natural Language Processing, Data Store, Cloud Hosting, Data Storage, Computer Vision, Cloud Computing, Machine Learning

    ★ 4.4 (782) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • R

    Replit

    From Prototype to Product with Replit Pro

    Skills you'll gain: Git (Version Control System), Version Control, Agile Product Development, Collaborative Software, Secure Coding, Prototyping, Role-Based Access Control (RBAC), Product Improvement, Authentications, Product Development, Continuous Deployment, Continuous Delivery, Agile Methodology, Team Oriented, Application Development, Authorization (Computing), Application Performance Management, Event Monitoring, Key Management, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Oral Expression, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Client Services, Communication, Peer Review, Communication Strategies, Data Analysis

    ★ 4.5 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Architecture, Data Governance, Cloud Storage, Data Strategy, Data Storage, Data Warehousing, Data Lakes, Data Management, Looker (Software), Google Cloud Platform, Data Infrastructure, Business Intelligence, Digital Transformation, Real Time Data, Business Transformation, Data-Driven Decision-Making, Data Transformation, Analytics, Cloud Solutions, Data Capture

    ★ 4.8 (929) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…162163164…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok