• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Databases, Data Warehousing, Database Systems, Data Pipelines, Business Intelligence, Data Integrity, Data Validation, Data Mart, Business Process, Data Integration, Data Management, Data Quality, Data Transformation, Performance Testing

    ★ 4.7 (716) · Advanced · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Visualization & Dashboarding with R

    Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Dashboard Creation, Scatter Plots, Plot (Graphics), Dashboard, R (Software), Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Spatial Analysis, Geospatial Information and Technology, Data Science, Data Analysis

    ★ 4.8 (452) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Business Intelligence, Process Design, Workflow Management, Dashboard Creation, Business Process Automation, Productivity Software, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Data Store

    ★ 4.2 (335) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research

    ★ 4.6 (341) · Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Automation, Reporting, and Certification Preparation

    Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Business Process Automation, Workflow Management, Business Reporting, Automation, Dashboard, Administration, Customer Relationship Management, Report Writing, Data Entry, Records Management

    Advanced · Course · 1 - 3 Months

  • U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Health Administration, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Financial Reporting, Accounting, Strategic Planning, Marketing

    ★ 4.6 (134) · Beginner · Specialization · 1 - 3 Months

  • M

    Madecraft

    Strategic Decision Making

    Skills you'll gain: Data Literacy, Critical Thinking, Meeting Facilitation, Data Quality, Problem Solving, Critical Thinking and Problem Solving, Decision Making, Root Cause Analysis, Deductive Reasoning, Independent Thinking, Data Analysis, Logical Reasoning, Data Pipelines, Social Skills, Brainstorming, Strategic Thinking, Systems Thinking, Analytical Skills, Team Leadership, Emotional Intelligence

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

    ★ 4.4 (278) · Beginner · Guided Project · Less Than 2 Hours

  • M

    MathWorks

    Practical Data Science with MATLAB

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Plot (Graphics), Supervised Learning, Dimensionality Reduction, Data Presentation, Data Integration, Scientific Visualization, Statistical Visualization, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Model Training, Technical Communication, Data Analysis, Machine Learning Methods

    ★ 4.8 (1.1K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Professional Success Skills

    Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Data Visualization, Ideation, Data Literacy, Creative Problem-Solving, Leadership and Management, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Ethical Standards And Conduct, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management

    ★ 4.7 (467) · Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Snowflake 전문가를 위한 BigQuery 기초

    Skills you'll gain: Snowflake Schema, Data Warehousing, Data Modeling, Identity and Access Management, SQL, Database Design, Database Management, Google Cloud Platform, Data Architecture, Role-Based Access Control (RBAC), Query Languages, Relational Databases, Database Architecture and Administration, Big Data, Data Sharing, Data Integration, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Semantic Web, Data Preprocessing, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Data Processing, Artificial Intelligence, Artificial Neural Networks, Statistical Machine Learning, Generative AI, Deep Learning, Model Training, Dependency Analysis, Model Evaluation

    Intermediate · Course · 1 - 3 Months

1…164165166…493

In summary, here are 10 of our most popular marketing analytics courses

  • The Path to Insights: Data Models and Pipelines: Google
  • Data Visualization & Dashboarding with R: Johns Hopkins University
  • Unlock Powerful Automation and Analysis with Power Platform: Microsoft
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Automation, Reporting, and Certification Preparation: Packt
  • Healthcare Management and Finance: University of Michigan
  • Strategic Decision Making: Madecraft
  • Get Started with Canva: Coursera
  • Practical Data Science with MATLAB: MathWorks
  • Professional Success Skills: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok