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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Development, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    150 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    83 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    376 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Exploratory Data Analysis with MATLAB

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Cleansing, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    820 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Data Ethics, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Classification Algorithms, Decision Tree Learning, Data Collection, AI Workflows, Regulatory Compliance, Business Ethics, Learning Strategies, Test Planning, Goal Setting, Productivity

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    307 reviews

    Intermediate Ā· Professional Certificate Ā· 3 - 6 Months

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    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    450 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Regression Analysis, Focus Group, Correlation Analysis, Diversity and Inclusion, Research Methodologies, Surveys, Business Analytics, Statistical Inference, Sampling (Statistics), Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    81 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Hypothesis Testing, Statistics, Statistical Methods, Probability Distribution, Regression Analysis, Data-Driven Decision-Making, Data Science, Probability & Statistics, Statistical Inference, Correlation Analysis, NumPy, Matplotlib, Pandas (Python Package)

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    453 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    95 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization Software, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Integration, Application Design

    4.2
    Rating, 4.2 out of 5 stars
    Ā·
    157 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    77 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Escalamiento exitoso e Innovación en los Negocios:Ā Pontificia Universidad Católica de Chile
  • AI SEO: Mastering Generative Engine Optimization (GEO):Ā SkillUp
  • Desarrollo de tu marca personal:Ā Tecnológico de Monterrey
  • Python for Data Analysis: Pandas & NumPy:Ā Coursera
  • Exploratory Data Analysis with MATLAB:Ā MathWorks
  • CertNexus Certified Artificial Intelligence Practitioner:Ā CertNexus
  • New Technologies for Business Leaders:Ā Rutgers the State University of New Jersey
  • Inclusive Analytic Techniques:Ā University of Toronto
  • Statistics for Data Science with Python:Ā IBM
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies:Ā CertNexus

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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