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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • U

    University of Colorado System

    Vibe Coding Fundamentals

    Skills you'll gain: Prompt Engineering, Vibe coding, Debugging, Large Language Modeling, LLM Application, AI Security, Application Programming Interface (API), Responsible AI, Development Environment, AI Integrations, Computer Programming Tools, No-Code Development, Program Development, Integrated Development Environments, Programming Principles

    4.4 stars, 29 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (29) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Analysis Software, Microsoft Office, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.3 stars, 445 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (445) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8 stars, 7.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (7.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8 stars, 20 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations

    4.6 stars, 359 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (359) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    4.7 stars, 1.4K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • M

    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Transformation, Spreadsheet Software, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Business Requirements, Data Preprocessing, Automation

    4.8 stars, 4.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (4.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Advertising Campaigns, Performance marketing, Online Advertising, Digital Advertising, Google Ads, Advertising, Paid media, Social Media, Media Planning, Pay Per Click Advertising, Social Media Campaigns, Social Media Marketing, Campaign Management, Social Media Strategy, Campaign Planning, Content Performance Analysis, Search Engine Marketing, Contextual Advertising, Social Media Management, Target Audience

    4.6 stars, 836 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8 stars, 1.9K reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.8 (1.9K) · Beginner · Course · Less Than 2 Hours

    Category: Preview
    Preview
  • U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8 stars, 866 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (866) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Performance marketing, Social Media Marketing, Pay Per Click Advertising, Content Marketing, Marketing Automation, Social Media Strategy, Online Advertising, Product Promotion, Blogs, Paid media, Marketing Strategies, Promotional Strategies, Target Audience

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

    4.6 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…171819…535

In summary, here are 10 of our most popular marketing fundamentals courses

  • Vibe Coding Fundamentals: University of Colorado System
  • Excel and Copilot Fundamentals: Microsoft
  • Attract and Engage Customers with Digital Marketing: Google
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • Artificial Intelligence in Marketing: University of Virginia
  • Small Business Marketing Using YouTube: Coursera
  • Excel Fundamentals for Data Analysis: Macquarie University
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Customer Service Fundamentals: Knowledge Accelerators
  • Managerial Accounting Fundamentals: University of Virginia

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