• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • N

    National Academy of Sports Medicine

    National Academy of Sports Medicine Nutrition Essentials

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutritional Assessment, Nutrition Care Plans, Nutrition Education, Sports Medicine, Exercise Science, Coaching, Behavior Management, Public Health and Disease Prevention

    4.6 stars, 86 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Introduction to AI and Technology in Sports

    Skills you'll gain: SAP Analytics Cloud, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Data Analysis Software, Applied Machine Learning, Data Analysis, Deep Learning, Machine Learning, AI literacy, Data Ethics, Athletic Training, Health Technology, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal

    4.6 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Niel Asher Education

    Sports Massage Principles for Performance and Recovery

    Skills you'll gain: Sports Medicine, Patient Evaluation, Rehabilitation, Clinical Assessment, Treatment Planning, Exercise Therapy, Manual Therapy, Patient Education And Counseling, Pain Management, Patient Treatment

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Niel Asher Education

    Sports Nutrition Principles for Performance and Recovery

    Skills you'll gain: Nutrition Counseling, Nutrition Care Plans, Nutritional Assessment, Athletic Training, Nutrition and Diet, Nutrition Education, Meal Planning And Preparation, Physical Therapy, Needs Assessment

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics

    4.7 stars, 2.3K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Marketing Strategy and Techniques, Product Strategy, Brand Management, Communication Strategies

    4.8 stars, 2.2K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.2K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Future of AI in Sports and Practical Applications

    Skills you'll gain: Data Ethics, AI Personalization, Responsible AI, Agentic systems, Artificial Intelligence, Robotics, Emerging Technologies, Innovation, Legal Risk, Predictive Analytics, Regulation and Legal Compliance, Cognitive flexibility, Governance, Case Studies, Investment Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7 stars, 414 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (414) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Specialist

    Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Data-Driven Marketing, Web Analytics, Brand Management, Content Strategy

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7 stars, 3.3K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (3.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
1…171819…300

In summary, here are 10 of our most popular sports marketing courses

  • National Academy of Sports Medicine Nutrition Essentials: National Academy of Sports Medicine
  • Introduction to AI and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • Sports Massage Principles for Performance and Recovery: Niel Asher Education
  • Sports Nutrition Principles for Performance and Recovery: Niel Asher Education
  • Marketing Digital: Universidade de São Paulo
  • Marketing Verde: Universidad de los Andes
  • Future of AI in Sports and Practical Applications: Real Madrid Graduate School Universidad Europea
  • E-Marketing: University of California, Irvine
  • Marketing Specialist: Coursera
  • Behavioral Marketing: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok