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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    The Data Science of Health Informatics

    Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Health Systems, Clinical Informatics, Electronic Medical Record System, Databases, Health Technology, Informatics, Healthcare Industry Knowledge, Clinical Data Management, Data Analysis, Data Quality, Interoperability, Big Data, Data Access, Query Languages, Data Integration, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Consulting Approach to Problem Solving

    Skills you'll gain: Data Cleansing, Lean Six Sigma, Six Sigma Methodology, Consulting, Problem Solving, Management Consulting, Analytical Skills, Complex Problem Solving, Performance Improvement, Data-Driven Decision-Making, Data Analysis, Consultative Approaches

    4.8
    Rating, 4.8 out of 5 stars
    ·
    468 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, User Experience, Inventory Management, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 4 Weeks

  • X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    258 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    326 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI and Disaster Management

    Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Responsible AI, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, AI literacy, Applied Machine Learning, Computer Vision, Spatial Data Analysis, Community Development, Convolutional Neural Networks, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Statistical Programming, Data Science, Data Analysis, R (Software), Predictive Modeling, Statistical Software, Predictive Analytics, Probability & Statistics, General Science and Research, Correlation Analysis

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    62 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistics, Regression Analysis, Data Analysis, Data Literacy, Sampling (Statistics), Statistical Methods, Statistical Analysis, Probability & Statistics, Statistical Modeling, Probability Distribution, Statistical Inference, Correlation Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    148 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Import/Export, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data Transformation, Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Cleansing, Microsoft Teams, Business Analytics, Data Analysis, Microsoft 365, Data Modeling, Microsoft Office, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Merchandising: Coursera
  • The Data Science of Health Informatics: Johns Hopkins University
  • Consulting Approach to Problem Solving: Emory University
  • E-commerce Academy: Universidad de Palermo
  • Xbox Product Manager: Xbox
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
  • AI Applications in People Management : University of Pennsylvania
  • AI and Disaster Management: DeepLearning.AI
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Fundamentos de estadística aplicada: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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