Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Key Performance Indicators (KPIs), Solution Selling, Proposal Development, Responsible AI, Regulatory Compliance, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Performance Metric, Financial Management, Financial Data, Administrative Support, Account Management, Sales Process, Customer Relationship Management (CRM) Software, Content Management, Sales Presentations, Generative AI
Advanced · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Export Control, International Finance, Competitive Analysis, Intercultural Competence, Mergers & Acquisitions, Risk Management, Risk Mitigation, Business Development, International Relations, Market Analysis, Franchising, Risk Analysis, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy, Business Strategies, Decision Making, Intellectual Property
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Transportation, Supply Chain, and Logistics, Supply Chain, Logistics, Supply Chain Systems, Supply Chain Management, Logistics Management, Supply Management, Supplier Performance Management, Performance Measurement, Materials Management, Transportation Management, Transportation Operations, Operational Efficiency, E-Commerce, Systems Thinking, Business Planning, Supply Chain Planning, Market Analysis, Business, Business Administration
Beginner · Specialization · 1 - 3 Months

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Psychological Evaluations, Mental Health Diseases and Disorders, Organizational Effectiveness, Mental and Behavioral Health, Psychology, Organizational Development, Leadership Studies, Professional Development, Mental Health, Criminal Investigation and Forensics, Psychiatric Assessments, Human Development, Leadership, Relationship Building, Scientific Methods, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Technion - Israel Institute of Technology
Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Plan Execution, Market Analysis, Financial Modeling, Proposal Writing, Market Opportunities, New Product Development, Business Development, Video Production, Project Planning, Product Development, Professional Networking, Presentations, Operating Budget, Cash Flow Forecasting, Ideation, Risk Analysis
Mixed · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Product Strategy, Strategic Thinking, Corporate Strategy, Market Dynamics, Competitive Analysis, Customer Analysis, Revenue Management, New Business Development, Commercial Laws, Consumer Behaviour, Market Analysis
Mixed · Course · 1 - 3 Months
Skills you'll gain: Blockchain, Business Planning, Plan Execution, Strategic Thinking, Business Strategies, Business Strategy, Strategic Decision-Making, FinTech, Strategic Partnership, Work Breakdown Structure, Decision Making, Market Opportunities, Solution Design, Proposal Development, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Needs Assessment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Writing, Digital Marketing Tools
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Market Dynamics, Customer Engagement, Online Advertising, E-Commerce, Innovation
Beginner · Course · 1 - 4 Weeks