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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Issue, Competitive Analysis, Environmental Policy, Public Policies, Decision Making, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    278 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Generative AI, Business Process Automation, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
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    28 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Competitive Intelligence, Competitive Analysis, Entrepreneurship, Market Dynamics, Market Intelligence, Key Performance Indicators (KPIs), Innovation, Resource Allocation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

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    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech

    4.8
    Rating, 4.8 out of 5 stars
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    414 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

    Skills you'll gain: Overcoming Objections, Price Negotiation, Prompt Engineering, Contract Negotiation, Shipping and Receiving, Advertising, Vibe coding, Closing (Sales), Copywriting, B2B Sales, Generative AI Agents, Product Promotion, Product Strategy, Brand Strategy, Branding, Order Management, Marketing Materials, Rapport Building, Marketing Psychology, Customer Retention

    4.1
    Rating, 4.1 out of 5 stars
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    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    279 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    340 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
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    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.7
    Rating, 4.7 out of 5 stars
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    41 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design and Product, Design Elements And Principles, Product Design, Creative Design, Design Software, Graphic and Visual Design Software, Layout Design, Digital Assets, Intellectual Property, Web Analytics, Sales Enablement, Graphic Design, Journals, Marketing, Business Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    444 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Social Media Analytics, Cross-Channel Marketing, General Networking, Instagram, Business Strategies, Communication Strategies, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    993 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Derivatives - Options & Futures: Interactive Brokers
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Administración Estratégica y Emprendedora: University of New Mexico
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon: Alex Genadinik
  • Get Started with Canva: Coursera
  • Gestión de Marca: Tecnológico de Monterrey
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Executive Communication Excellence: STARWEAVER

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