Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence
★ 4.6 (52) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Usability, Graphic and Visual Design, Figma (Design Software), User Experience, Design Elements And Principles, Persona (User Experience), Interaction Design, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story
★ 4.9 (508) · Beginner · Professional Certificate · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Digital Media Strategy, Social Media Strategy, Online Advertising, Content Strategy, Social Media Marketing, Marketing Strategies, Digital Content, Digital Marketing Tools, Web Presence, Social Media, Digital Analysis, Web Content, Digital Advertising, Email Marketing, Content Creation
★ 4.8 (66) · Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Consumer Behaviour, Culture Transformation, Market Share
★ 4.7 (53) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Go To Market Strategy, Market Opportunities, Economic Development, Business Strategy
★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Technical Consulting, Quality Assurance, Market Intelligence, Market Research, Automation
★ 4.3 (34) · Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Communication Planning, Media Relations, Social Media, Target Audience, Journalism, Writing, Strategic Decision-Making, Driving engagement, Brand Strategy, Storytelling, Branding
★ 4.7 (113) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation
★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms
★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing
★ 4.6 (17) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Methodologies, Quality Monitoring, Continuous Quality Improvement (CQI), Quality Management Systems, Continuous Improvement Process, Operational Excellence, Quality Improvement, Process Improvement, Software Quality Assurance, Lean Six Sigma, Customer experience strategy (CX), Quality Control, Supplier Quality Management, Production Management, Product Quality (QA/QC)
★ 4.8 (84) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Barcoding, LinkedIn, Facebook, Cloud Applications, Social Media, Content Creation
★ 4.8 (119) · Beginner · Guided Project · Less Than 2 Hours