Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Coursera
Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Infrastructure as Code (IaC), User Provisioning, Verification And Validation, User Accounts, Multi-Tenant Cloud Environments, Test Case, Secure Coding, Identity and Access Management, Data Structures
Beginner · Specialization · 3 - 6 Months
University of Rochester
Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Emerging Technologies, Internet Of Things, Network Security, Wireless Networks, Mobile Security, Cybersecurity, General Networking, Telecommunications, Technology Roadmaps, Automation, Cloud Computing
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: File I/O, Embedded Software, C (Programming Language), Linux, Embedded Systems, Build Tools, Command-Line Interface, Operating Systems, Program Development, Software Installation, Development Environment, Application Development, Computer Programming
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Computational Logic, Mathematical Modeling, System Requirements, Functional Requirement, Theoretical Computer Science, Verification And Validation, Control Systems, Network Model, Systems Analysis, Automation, Mechanical Engineering, Real-Time Operating Systems, Agentic systems, Differential Equations, Safety Assurance, Robotics, Artificial Intelligence, Linear Algebra, Algorithms, Applied Mathematics
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours