• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Web Analytics

Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Popular Web Analytics Courses and Certifications


  • S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy

    4.7 stars, 47 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (47) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Affiliate Marketing Course

    Skills you'll gain: Email Marketing, Performance marketing, Product Promotion, Content Performance Analysis, Promotions and Campaigns, Marketing Channel, Online Advertising, Data-Driven Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Professional Networking

    4.1 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Front-End Development Capstone Project

    Skills you'll gain: HTML and CSS, GitHub, Mockups, User Interface and User Experience (UI/UX) Design, Version Control, User Interface (UI), Front-End Web Development, UI/UX Strategy, UI Components, Git (Version Control System), Web Design and Development, Cascading Style Sheets (CSS), Web Components, Figma (Design Software), Application Deployment, React.js, Frontend Integration, Web Design, Web Development, Software Development

    4.7 stars, 62 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (62) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Excel for Beginners: Introduction to Spreadsheets

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Microsoft Office, Data Analysis Software

    4.7 stars, 224 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (224) · Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    Software Developer Career Guide and Interview Preparation

    Skills you'll gain: Software Development, Software Engineering, Relationship Building, Professional Development, Application Development, Follow Through, Communication Strategies, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Back-End Web Development

    4.8 stars, 392 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (392) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Scrimba

    Learn Typescript

    Skills you'll gain: TypeScript, Web Development Tools, React.js, Server Side, Javascript, Data Structures, Web Development, Programming Principles, Middleware, Scalability, Web Design, Computer Programming, Maintainability, UI Components

    4.6 stars, 60 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (60) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Essentials

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistics, Descriptive Statistics, Probability & Statistics, Microsoft Excel, Data Analysis, Statistical Analysis, Statistical Inference, Statistical Methods, Spreadsheet Software, Excel Formulas, Sampling (Statistics), Data-Driven Decision-Making, Box Plots, Probability Distribution, Descriptive Analytics, Data Visualization, Data Visualization Software, Variance Analysis

    4.7 stars, 92 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (92) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University at Buffalo

    Intelligent Machining

    Skills you'll gain: Programmable Logic Controllers, Control Systems, Machine Controls, Manufacturing Processes, Process Control, Real-Time Operating Systems, Manufacturing Operations, Automation, Production Process, Digital Transformation, Systems Architecture, Digital Signal Processing, Software Architecture, Software Systems

    4.6 stars, 1.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Technical University of Denmark (DTU)

    Introduction to Industrial Bioprocess Development

    Skills you'll gain: Biotechnology, Process Engineering, Chemical Engineering, Sterilization, Biological Engineering, Microbiology, Process Control, Cell Cultures, Production Process, Biochemistry, Scalability, Manufacturing Processes, Process Development, Cell Biology, Equipment decontamination, Asepsis

    4.7 stars, 344 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (344) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    4.6 stars, 7 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (7) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Science and Research, Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Survey Creation, Descriptive Statistics, Case Studies

    4.7 stars, 233 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (233) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…175176177…750

In summary, here are 10 of our most popular web analytics courses

  • AI SEO: Mastering Generative Engine Optimization (GEO): SkillUp
  • Affiliate Marketing Course: Simplilearn
  • Front-End Development Capstone Project: IBM
  • Excel for Beginners: Introduction to Spreadsheets: Coursera
  • Software Developer Career Guide and Interview Preparation: IBM
  • Learn Typescript: Scrimba
  • Statistics and Data Analysis with Excel: Essentials: Macquarie University
  • Intelligent Machining: University at Buffalo
  • AI-Powered Modern Marketing: Coursera
  • Introduction to Industrial Bioprocess Development: Technical University of Denmark (DTU)

Skills you can learn in Mobile And Web Development

Web (13)
Mobile App (9)
Javascript (8)
Mobile Application Development (8)
Web Development (8)
Android Software Development (7)
CSS (6)
Programming Language (6)
Web Application (6)
Android Studio (5)
Angularjs (5)
Computer Program (5)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok