• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Full Stack Software Developer Assessment

    Skills you'll gain: Cloud Computing, Cloud Infrastructure, Cloud Services, JavaScript Frameworks, Back-End Web Development, DevOps, Full-Stack Web Development, OpenShift, Version Control, Cloud Development, CI/CD, Software Development, Cloud-Native Computing, Web Applications, Microservices, Containerization, Kubernetes, Web Development, Serverless Computing, Docker (Software)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    285 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Analitik Data Google

    Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Visualization, Data Ethics, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Tableau Software, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Stakeholder Management, Data Integrity, Database Management, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Probability Foundations for Data Science and AI

    Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Data Analysis, Descriptive Statistics, Statistical Inference, Statistical Analysis, Artificial Intelligence

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    266 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    177 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Promote the Ethical Use of Data-Driven Technologies

    Skills you'll gain: Data Ethics, Responsible AI, Emerging Technologies, Business Ethics, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data Security, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    284 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Data Ethics, Interactive Learning, Big Data, Cybersecurity, Student Engagement, Pedagogy, Blockchain, Algorithms, Data Security, Teaching, Cryptography, Education and Training, Technical Communication, Education Software and Technology, Diversity Awareness, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science, Information Technology, Computational Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Usability Testing, Design Thinking, Prototyping, User Experience Design, Interaction Design, Conceptual Design, Virtual Environment, Human Centered Design, User Research, Wireframing, Data Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    175 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    265 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Technical Communication, Project Implementation, Data Analysis, Team Building, Team Management, Solution Delivery, Cross-Functional Team Leadership, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing, Multimedia

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Mixed · Course · 1 - 3 Months

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…179180181…470

In summary, here are 10 of our most popular digital analytics courses

  • Full Stack Software Developer Assessment: IBM
  • Web3 and Blockchain in Global Commerce: INSEAD
  • Analitik Data Google: Google
  • Probability Foundations for Data Science and AI: University of Colorado Boulder
  • Social Computing: Johns Hopkins University
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Promote the Ethical Use of Data-Driven Technologies: CertNexus
  • Teaching Impacts of Technology in K-12 Education: University of California San Diego
  • User Experience & Interaction Design for AR/VR/MR/XR: University of Michigan
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok