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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Cost Accounting, Operating Cost, Cost Benefit Analysis, Public Policies, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Budgeting, Strategic Thinking, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Insight Selling

    Skills you'll gain: Consultative Approaches, Sales Training, Inside Sales, Market Opportunities, Selling Techniques, Closing (Sales), Regional Sales, General Sales Practices, Sales Enablement, Sales Management, Sales Operations, Business Development, Sales Prospecting, Personalized Campaigns, Active Listening, Drive Engagement, Negotiation, Proposal Development, Data Storytelling, Emotional Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    A

    Alex Genadinik

    Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026

    Skills you'll gain: Blockchain, Market Liquidity, Loans, Marketing Strategies, FinTech, Wealth Management, Marketing Planning, Marketing, Marketing Communications, General Lending, Data Security, Payment Systems, Risk Management, Asset Protection, Risk Management Framework, Lending and Underwriting, Investments, Finance, Merchant Services, Entrepreneurial Finance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Why Scale a Startup?

    Skills you'll gain: Entrepreneurship, Risk Appetite, Strategic Thinking, Business Strategy, Decision Making, Problem Solving, Strategic Leadership, Operational Analysis, Business Marketing, Leadership and Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, System Configuration, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • Generative AI for Data Science: Microsoft
  • Get started with Microsoft Planner: Coursera
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Creating Engaging Content for TikTok: Coursera
  • Insight Selling: LearnQuest
  • Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026: Alex Genadinik
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Why Scale a Startup?: IE Business School
  • Generative AI for Creative Workflows: Adobe
  • Create your e-commerce store with Ecwid: Coursera

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