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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    Scrum Alliance

    AI for Product Owners

    Skills you'll gain: AI Product Strategy, Responsible AI, Prompt Engineering, User Story, Data Ethics, Prompt Engineering Tools, Agile Product Development, AI Enablement, Agile Methodology, Scrum (Software Development), Backlogs, AI Integrations, Artificial Intelligence, AI Workflows, Product Requirements, Product Management, Product Strategy, Customer experience improvement, Estimation

    3.7
    Rating, 3.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9
    Rating, 3.9 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Product Strategy, Brand Management, Communication Strategies, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Mixed · Course · 1 - 3 Months

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    John Wiley & Sons

    Empowered Product Leadership and Coaching

    Skills you'll gain: Employee Coaching, Team Leadership, Coaching, Initiative and Leadership, Team Building, Management Training And Development, Product Management, Constructive Feedback, Team Management, Leadership, Organizational Leadership, People Development, Collaboration, Innovation, Product Strategy, Technology Strategies, Empowerment, Information Technology

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    John Wiley & Sons

    Product Leadership: Building Empowered Teams

    Skills you'll gain: Team Building, Employee Coaching, Team Collaboration, Management Training And Development, Employee Onboarding, Team Management, Team Leadership, Talent Recruitment, Coaching, Human Resources Management and Planning, Team Performance Management, Collaboration, Initiative and Leadership, Recruitment, Recruitment Strategies, Product Management, Cross-Functional Collaboration, Constructive Feedback, Product Strategy, Empowerment

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    L

    LearnKartS

    Vibe Coding for Product Managers

    Skills you'll gain: Claude Code, Vibe coding, Full-Stack Web Development, Anthropic Claude, No-Code Development, Application Development, Web Development Tools, Frontend Integration, Web Applications, JavaScript Frameworks, Mobile Development Tools, Development Environment, Application Deployment, Cloud Deployment, AI Workflows, ChatGPT, React.js, Debugging, Prompt Engineering, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
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    411 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Packt

    AI Product Manager Explorer

    Skills you'll gain: Feature Engineering, AI Product Strategy, AI Workflows, Generative AI Agents, LangGraph, BeeAI, Machine Learning Methods, Machine Learning Algorithms, Machine Learning, Data Preprocessing, Supervised Learning, ChatGPT, Agentic Workflows, Applied Machine Learning, Product Management, Artificial Intelligence, OpenAI, Python Programming, Model Evaluation, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Acing the Product Management Interview

    Skills you'll gain: Professional Networking, Performance Management, Interviewing Skills, Product Management, Branding, Product Knowledge, Initiative and Leadership, Amazon Web Services, Recruitment

    4.6
    Rating, 4.6 out of 5 stars
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    125 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • AI for Product Owners: Scrum Alliance
  • GenAI for Product Managers: Coursera
  • Scaling Product and Processes: IE Business School
  • Marketing Verde: Universidad de los Andes
  • Empowered Product Leadership and Coaching: John Wiley & Sons
  • Product Leadership: Building Empowered Teams: John Wiley & Sons
  • Marketing Mix Implementation: IE Business School
  • Vibe Coding for Product Managers: LearnKartS
  • Product Development for Technical Managers: University of Colorado Boulder
  • E-Marketing: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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