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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
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    Coursera

    Analyze Users & Optimize Product Retention

    Skills you'll gain: Data Storytelling, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

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    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Business Process, Sales, Business Strategy, Price Negotiation, Customer Acquisition Management, Investments, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    36 reviews

    Beginner · Specialization · 3 - 6 Months

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    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
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    272 reviews

    Mixed · Course · 1 - 4 Weeks

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    LearnKartS

    AI Marketing Automation

    Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, AI Product Strategy, Make.com, Generative AI Agents, MarTech, Email Marketing, LLM Application, AI Workflows, AI Personalization, AI Enablement, Business Process Automation, OpenAI API, ChatGPT, Data-Driven Decision-Making, Business Analysis, Prompt Engineering, Generative AI, Product Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Management, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Maryland, College Park

    Financial Management for Product Leaders

    Skills you'll gain: Financial Statements, Financial Modeling, Proposal Writing, Financial Accounting, Corporate Finance, Business Metrics, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Financial Management, Cost Benefit Analysis, Project Finance, Finance, Return On Investment, Accounting and Finance Software, Product Management, Presentations, Cash Flows

    4.5
    Rating, 4.5 out of 5 stars
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    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Multiple educators

    Sustainable and Circular Product Development

    Skills you'll gain: Packaging and Labeling, Human Centered Design, Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Sustainability Standards, Design Thinking, Product Design, Business Leadership, Environmental Regulations, Strategic Leadership, Waste Minimization, Sustainable Development, Corporate Sustainability, Product Development, Environmental Engineering, Environmental Laws, Product Lifecycle Management, Pollution Prevention

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    24 reviews

    Intermediate · Specialization · 3 - 6 Months

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    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    LearnKartS

    Social Media Marketing

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Analyze Users & Optimize Product Retention: Coursera
  • AI for Product Discovery & Strategy: Scrum Alliance
  • Scaling Product and Processes: IE Business School
  • Product Development for Technical Managers: University of Colorado Boulder
  • Behavioral Marketing: Simplilearn
  • Introducción al Marketing: University of Pennsylvania
  • AI Marketing Automation: LearnKartS
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Financial Management for Product Leaders: University of Maryland, College Park
  • Sustainable and Circular Product Development: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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