Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Scrum Alliance
Skills you'll gain: AI Product Strategy, Responsible AI, Prompt Engineering, User Story, Data Ethics, Prompt Engineering Tools, Agile Product Development, AI Enablement, Agile Methodology, Scrum (Software Development), Backlogs, AI Integrations, Artificial Intelligence, AI Workflows, Product Requirements, Product Management, Product Strategy, Customer experience improvement, Estimation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Product Strategy, Brand Management, Communication Strategies, Corporate Sustainability
Mixed · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Employee Coaching, Team Leadership, Coaching, Initiative and Leadership, Team Building, Management Training And Development, Product Management, Constructive Feedback, Team Management, Leadership, Organizational Leadership, People Development, Collaboration, Innovation, Product Strategy, Technology Strategies, Empowerment, Information Technology
Intermediate · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Team Building, Employee Coaching, Team Collaboration, Management Training And Development, Employee Onboarding, Team Management, Team Leadership, Talent Recruitment, Coaching, Human Resources Management and Planning, Team Performance Management, Collaboration, Initiative and Leadership, Recruitment, Recruitment Strategies, Product Management, Cross-Functional Collaboration, Constructive Feedback, Product Strategy, Empowerment
Intermediate · Specialization · 1 - 3 Months
IE Business School
Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Claude Code, Vibe coding, Full-Stack Web Development, Anthropic Claude, No-Code Development, Application Development, Web Development Tools, Frontend Integration, Web Applications, JavaScript Frameworks, Mobile Development Tools, Development Environment, Application Deployment, Cloud Deployment, AI Workflows, ChatGPT, React.js, Debugging, Prompt Engineering, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Feature Engineering, AI Product Strategy, AI Workflows, Generative AI Agents, LangGraph, BeeAI, Machine Learning Methods, Machine Learning Algorithms, Machine Learning, Data Preprocessing, Supervised Learning, ChatGPT, Agentic Workflows, Applied Machine Learning, Product Management, Artificial Intelligence, OpenAI, Python Programming, Model Evaluation, Agentic systems
Intermediate · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Professional Networking, Performance Management, Interviewing Skills, Product Management, Branding, Product Knowledge, Initiative and Leadership, Amazon Web Services, Recruitment
Beginner · Course · 1 - 4 Weeks