Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Starweaver
Skills you'll gain: Corporate Communications, Internal Communications, Communication Planning, Strategic Communication, Crisis Management, Business Ethics, Stakeholder Communications, Public Relations, Ethical Standards And Conduct, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Stakeholder Engagement
★ 4.5 (32) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Business Communication, Team Management, Communication Strategies, Resource Management
★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Business Strategies, Business Strategy, Technology Strategies, Business Planning, Organizational Strategy, Digital Transformation, Innovation, Strategic Communication, Emerging Technologies, Business Modeling, Customer Relationship Management, Digital Analysis, Organizational Change, Market Analysis
★ 4.7 (25) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Drive Engagement, Communication Planning, Strategic Communication, Interpersonal Communications, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement, Leadership
★ 4.4 (39) · Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation
★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Business Planning, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Target Market, Product Lifecycle Management
★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Scheduling, Facebook, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Social Media Campaigns, Target Audience, Branding
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
★ 4.3 (26) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
★ 4.9 (7) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media, Social Media Marketing, Content Creation, Graphics Software, Graphical Tools, Graphic and Visual Design, Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
★ 4.9 (8) · Beginner · Guided Project · Less Than 2 Hours