PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Marketing Channel, Public Relations, Retail Management, Product Strategy, Revenue Management, Retail Store Operations, Strategic Marketing, Marketing Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months
Universidade de São Paulo
Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
Beginner · Specialization · 1 - 3 Months