• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Ppc Advertising

PPC Advertising Courses

PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Popular PPC Advertising Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    17 Critical Questions to Improve Your Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Marketing Budgets, Marketing Planning, Marketing Strategy and Techniques, Competitive Analysis, Data-Driven Marketing, Customer Retention, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Target Market, Personalized Campaigns, Campaign Management, Marketing and Public Relations, Brand Strategy, Customer Insights

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Culture Transformation, Complex Problem Solving, Problem Solving, Business Economics, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Competitive Analysis, Negotiation, Risk Management, Mergers & Acquisitions, Advertising, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    294 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    A Beginner's Guide to Unlocking Content Marketing

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Advertising Campaigns, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Campaign Planning, Marketing, Communication Planning, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Retail Store Operations, Marketing Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Create a Successful Digital Marketing Strategy

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Microsoft 365 Copilot: Personal Productivity for All

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Sales Presentations, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Architecture, Customer Insights, Business Planning, Customer Engagement, Market Opportunities, Customer Relationship Management, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    704 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    205 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Tactics, Ethics, and Future Trends in Social Media Marketing

    Skills you'll gain: Social Media Strategy, Digital Media Strategy, Paid media, Social Media Marketing, Social Media, Social Media Management, Social Media Content, Service Recovery, Social Media Analytics, Marketing Communications, Digital Marketing, Employee Engagement, Earned Media, Marketing, Consumer Behaviour, Customer Complaint Resolution, Brand Management, Brand Loyalty, Drive Engagement, Content Creation

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    879 reviews

    Beginner · Course · 1 - 4 Weeks

1…192021…107

In summary, here are 10 of our most popular ppc advertising courses

  • 17 Critical Questions to Improve Your Marketing Strategy: Madecraft
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • A Beginner's Guide to Unlocking Content Marketing: Madecraft
  • Implementación del Marketing Mix: IE Business School
  • How to Create a Successful Digital Marketing Strategy: Madecraft
  • Marketing Strategy: Illinois Tech
  • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Build your business brand using Canva: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok