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  2. Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Advertising, Marketing Strategies, Social Media Marketing, Data-Driven Decision-Making, Data Analysis, Brand Awareness

    4.8 stars, 280 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (280) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: Product Improvement, Customer Insights, Customer Analysis, Generative AI, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Business Intelligence, Looker (Software), Stakeholder Communications, Market Research, Data Pipelines, Key Performance Indicators (KPIs), Revenue Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Regression Analysis, Data Analysis

    4.7 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (300) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Return On Investment

    4.7 stars, 6.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (6.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, People Management, Human Resources, Talent Management, Performance Metric, Analytics, Performance Appraisal, Performance Measurement, Data-Driven Decision-Making, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis

    4.6 stars, 6.2K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (6.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Customer Relationship Management (CRM) Software, Personalized Campaigns, Marketing Design, Marketing Strategies, Data Validation, Data Quality, Marketing, Customer experience improvement, Anomaly Detection, Data Transformation, Spreadsheet Software

    4.5 stars, 107 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (107) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Performance Metric, Google Ads, Marketing Budgets, Dashboard Creation, Performance Reporting, Stakeholder Communications

    4.6 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Business Analytics: Marketing Data

    Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Dashboard, Performance Reporting, Key Performance Indicators (KPIs), Web Analytics, Marketing, Dashboard Creation, Web Analytics and SEO, Ad Hoc Reporting, Performance Measurement, Business Analytics, Search Engine Optimization, Business Metrics, Predictive Analytics, Performance Analysis, Interactive Data Visualization, Data Visualization

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Agile Product Development, Customer Analysis, Analytics, Usability Testing, Product Management, Customer Insights, Product Development, Agile Methodology, User Experience, Data-Driven Decision-Making, Data Science, Product Testing, Agile Software Development, Software Development

    4.7 stars, 516 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (516) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Analysis with Excel Pivot Tables

    Skills you'll gain: Marketing Analytics, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Data-Driven Decision-Making, Statistics, Statistical Methods, Small Data, Data Wrangling, Statistical Analysis, Data Transformation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Data Presentation, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Digital Marketing Tools, Web Analytics and SEO, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Marketing, Performance Reporting, Search Engine Optimization, Keyword Research

    4.7 stars, 348 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (348) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
1234…529

Skills you can learn in Marketing

Market (economics) (28)
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