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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

  • I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Oral Expression, Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Storytelling

    ★ 4.9 (34) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling

    ★ 4.6 (105) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Foundations of Mass Communication & Media

    Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics

    ★ 4.7 (244) · Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Games, Sensors and Media

    Skills you'll gain: Apple iOS, iOS Development, Video Game Development, Mobile Development, Geographic Information Systems, Game Design, Interactive Design, Animation and Game Design, Geospatial Information and Technology, Animations, Interaction Design, Computer Graphic Techniques, Application Development, Event-Driven Programming, Knowledge of Apple Hardware

    ★ 4.5 (55) · Mixed · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    ★ 4.7 (1.1K) · Mixed · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Social Pedagogy across Europe

    Skills you'll gain: Social Justice, Social Work, Pedagogy, Community and Social Work, Child Development, Community Development, Childhood Education and Development, Creativity, Education and Training, Working With Children, Family Support, Rapport Building

    ★ 4.5 (94) · Intermediate · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    Social Business Model and Planning for Social Innovation

    Skills you'll gain: Business Planning, Social Impact, Team Collaboration, Organizational Structure, Business Modeling, Entrepreneurship, Business Strategies, Entrepreneurial Finance, Fundraising, Organizational Strategy, Value Propositions, Investments, Presentations

    ★ 4.7 (125) · Beginner · Course · 1 - 3 Months

  • V

    Voxy

    Intermediate English: The Media

    Skills you'll gain: Professional Development, English Language, Interviewing Skills, Oral Comprehension, Media and Communications, Interpersonal Communications, Language Competency, Vocabulary, Language Learning, Social Impact, Public Affairs, Grammar

    Intermediate · Course · 1 - 3 Months

  • I

    Illinois Tech

    Media, Elections, and Politics - Bachelor's

    Skills you'll gain: Public Affairs, Media and Communications, Journalism, Political Sciences, Podcasting, Persuasive Communication, Information Technology, Community Organizing, Facebook, Writing, Economics, Policy, and Social Studies, Digital Communications, Instagram, Case Studies, Digital Transformation, Data Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Video Editing, Driving engagement, Social Media, Search Engine Optimization, Photography, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing

    ★ 3.9 (42) · Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Computational Social Science: University of California, Davis
  • The Role of the Media : IESE Business School
  • Working with the Media: University of Colorado Boulder
  • Foundations of Mass Communication & Media: EDUCBA
  • Social Network Analysis: University of California, Davis
  • Games, Sensors and Media: University of California, Irvine
  • Content, Advertising & Social IMC: Northwestern University
  • Social Pedagogy across Europe : Universitat Autònoma de Barcelona
  • Social Business Model and Planning for Social Innovation: Copenhagen Business School
  • Intermediate English: The Media: Voxy

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Social Media Marketing (9)
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