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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering

    4.4
    Rating, 4.4 out of 5 stars
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    207 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    4.8
    Rating, 4.8 out of 5 stars
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    77 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, AI Integrations, Exploratory Data Analysis, Anomaly Detection

    4.3
    Rating, 4.3 out of 5 stars
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    103 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Northeastern University

    Business Application of Machine Learning and Artificial Intelligence in Healthcare

    Skills you'll gain: Journey Mapping, Health Informatics, Decision Support Systems, AI Enablement, Business Analytics, Data Compilation, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Health Technology, Advanced Analytics, Care Management, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Value-Based Care, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
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    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Macquarie University

    Statistics and Data Analysis with Excel: Essentials

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistics, Descriptive Statistics, Probability & Statistics, Microsoft Excel, Data Analysis, Statistical Analysis, Statistical Inference, Statistical Methods, Spreadsheet Software, Excel Formulas, Sampling (Statistics), Data-Driven Decision-Making, Box Plots, Probability Distribution, Descriptive Analytics, Data Visualization, Data Visualization Software, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Process Controls, Correlation Analysis, Statistics, Data-Driven Decision-Making, Statistical Modeling, Statistical Hypothesis Testing, Statistical Methods, Statistical Software, Probability & Statistics, Regression Analysis, Statistical Inference, Predictive Analytics, Data Analysis, SAS (Software), Scatter Plots, Experimentation, Analytical Skills, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
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    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
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    263 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
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    181 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
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    307 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    207 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advanced MySQL Topics

    Skills you'll gain: MySQL, Stored Procedure, Database Management, SQL, Transaction Processing, Databases, Database Development, JSON, Relational Databases, Query Languages, Advanced Analytics, Performance Tuning, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    259 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
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Plan (11)
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