• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    277 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Social And Corporate Governance (ESG), Culture Transformation, Corporate Strategy, Business Transformation, Social Impact, Organizational Change, Environment and Resource Management, Stakeholder Analysis, Stakeholder Engagement, Systems Thinking, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    958 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Marketing & CRM

    Skills you'll gain: Prompt Engineering, HubSpot CRM, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Prompt Patterns, Email Automation, Marketing Analytics, Prompt Engineering Tools, AI Personalization, Customer Insights, Customer Relationship Management, Generative AI, Data-Driven Marketing, Email Marketing, ChatGPT, Lead Generation, AI Workflows, Customer Data Management, Marketing Strategies

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Data Integration, Business Intelligence, Process Design, Product Automation, Microsoft Development Tools, Business Intelligence Software, Business Process Automation, Productivity Software, Application Development, Process Modeling, Performance Analysis, Application Design, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    315 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Spanish for Beginners to Intermediate Mastery

    Skills you'll gain: Spanish Language, Verbal Communication Skills, Language Competency, Language Learning, Bilingual (Spanish/English), Oral Comprehension, Communication, Vocabulary, Public Speaking, Grammar, Literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Organisational behaviour: Know your people

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Team Building, Team Management, Team Performance Management, Workplace inclusivity, Leadership, Intercultural Competence, Leadership Development, Diversity Awareness, People Development, Cultural Diversity, Innovation, Team Motivation, Conflict Management, Employee Engagement, Empathy & Emotional Intelligence, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies

    Skills you'll gain: Gerontology, Long Term Care, Caregiving, Psychosocial Assessments, Geriatrics, Home Health Care and Assisted Living, Social Determinants Of Health, Community Development, Patient-centered Care, Treatment Planning, Stress Management, Neurology, Health Policy, Mental and Behavioral Health, Physiology, Pathology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Unstructured Data Engineering for AI

    Skills you'll gain: Unstructured Data, Data Engineering, Data Cleansing, Responsible AI, Data Processing, Data Quality, Data Governance, Data Lakes, Text Mining, Data Capture, AI Workflows, Data Architecture, Document Management, Taxonomy, Retrieval-Augmented Generation, Metadata Management, Personally Identifiable Information, Information Architecture, Data Collection, Release Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Own a Room

    Skills you'll gain: Composure, Positivity, Storytelling, Non-Verbal Communication, Oral Expression, Executive Presence, Presentations, Assertiveness, Employee Coaching, Public Speaking, Persuasive Communication, Professionalism, Verbal Communication Skills, Influencing, Leadership, Professional Development, Goal Setting, Communication, Resilience, Trustworthiness

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Financial Planning and Analysis (FP&A) with AI Skills

    Skills you'll gain: Forecasting, Financial Statement Analysis, Budgeting, Variance Analysis, Financial Modeling, Management Reporting, Financial Planning, Corporate Finance, Data Storytelling, Key Performance Indicators (KPIs), Generative AI, Scenario Testing, Prompt Engineering, Risk Management, Microsoft Excel, Accrual Accounting, Stakeholder Management, Anomaly Detection, Data Visualization, Performance Stress Testing

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    544 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Cognitive Bias at Work: Make Better Decisions

    Skills you'll gain: Decision Making, Decision Intelligence, Business Leadership, Strategic Decision-Making, Decisiveness, Organizational Leadership, Critical Thinking and Problem Solving, Data-Driven Decision-Making, Leadership and Management, Strategic Leadership, Leadership, Strategic Thinking, Critical Thinking, Cognitive Behavioral Therapy, Team Leadership, Independent Thinking, Cognitive flexibility, Initiative and Leadership, Thought Leadership, Creative Thinking

    Mixed · Course · 1 - 3 Months

1…207208209…754

In summary, here are 10 of our most popular social media analytics courses

  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Corporate Sustainability. Understanding and Seizing the Strategic Opportunity: Università Bocconi
  • AI-Powered Marketing & CRM: Coursera
  • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
  • Spanish for Beginners to Intermediate Mastery: EDUCBA
  • Organisational behaviour: Know your people: Macquarie University
  • Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies: Johns Hopkins University
  • Unstructured Data Engineering for AI: IBM
  • How to Own a Room: Madecraft
  • IBM Financial Planning and Analysis (FP&A) with AI Skills: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok