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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Mathematical Biostatistics Boot Camp 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Analysis, Sample Size Determination, Risk Analysis, Probability Distribution

    4.3
    Rating, 4.3 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Demand Forecasting Using Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Demand Planning, Trend Analysis, Data Visualization, Regression Analysis, Plot (Graphics), Forecasting, Statistical Analysis, Predictive Modeling, Correlation Analysis, Predictive Analytics, Supply Chain Systems, Applied Machine Learning, Supply Chain, Supply Chain Management, Data Analysis, Pandas (Python Package), Statistical Modeling, Machine Learning, Python Programming

    3.3
    Rating, 3.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimizing Your Website's Keywords & Pages using Ubersuggest

    Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    89 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Strategic Planning, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Systems Thinking, Strategic Partnership, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain and Business

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Business, Business Modeling, Business Strategy, Emerging Technologies, New Business Development, Innovation, Organizational Structure, Social Impact, Enterprise Architecture, Distributed Computing, Cost Reduction

    4.7
    Rating, 4.7 out of 5 stars
    ·
    426 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, General Science and Research, Quality Assurance, Product Testing, Science and Research, Laboratory Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development, Neurology, Quantitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Presentation, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Data Synthesis, Statistical Methods, Data Integration, Data-Driven Decision-Making

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    WordPress 101 - The Complete Guide

    Skills you'll gain: WordPress, Web Design, Web Analytics and SEO, Content Management Systems, Web Content, Frontend Performance, Cloud Hosting, Web Servers, Web Development, Security Controls, Content Management, Application Security, Computing Platforms, Software Installation, Role-Based Access Control (RBAC), User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Mathematical Biostatistics Boot Camp 2: Johns Hopkins University
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • Demand Forecasting Using Time Series: LearnQuest
  • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera
  • Business Models For Sustainability: Copenhagen Business School
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Brand Awareness Using Digital Brand Activation: Coursera
  • Blockchain and Business: INSEAD
  • Introduction to Sensory Science: University of California, Davis
  • Advanced Data Analysis & Visualization with Copilot in Excel: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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