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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cambridge

    Ethical AI: AI essentials for everyone

    Skills you'll gain: AI literacy, Prompt Engineering Tools

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Processamento Digital de Sinais - Amostragem

    Skills you'll gain: Digital Signal Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    CentraleSupélec

    Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

    Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, IT Service Management, Technology Strategies, Human Resource Strategy, Managed Services, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Organizational Change

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Entrepreneurial Finance, New Business Development, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Goal Setting, Digital Publishing, Editing, Writing and Editing, Photo Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Adobe Illustrator Basics for Beginners

    Skills you'll gain: Adobe Illustrator, Color Theory, Color Matching, Graphics Software, Creative Design, Design, Graphical Tools, Graphic and Visual Design, Visualization (Computer Graphics), Data Import/Export, Computer Graphic Techniques, Computer Graphics, Design Software, Graphic Design, Creativity

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • How to design Facebook/IG Stories using Canva: Coursera
  • Analysis and Interpretation of Data: Queen Mary University of London
  • Ethical AI: AI essentials for everyone: University of Cambridge
  • Processamento Digital de Sinais - Amostragem: Universidade Estadual de Campinas
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • Create a website with MailChimp: Coursera
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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