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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Serverless Data Processing with Dataflow: Foundations

    Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Pipelines, Google Cloud Platform, Cloud Security, Data Processing, Data Security, Cloud Storage, Containerization

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Service Management, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: Product Planning, English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Campaign Planning, Marketing Planning, Advertising Campaigns, Report Writing, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting, Internal Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Advanced Analytics, Financial Data, Financial Forecasting, Financial Analysis, Risk Modeling, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Trend Analysis, Risk Analysis, Market Data, Predictive Modeling, Risk Management, Data Transformation, Applied Machine Learning, Machine Learning Methods, Descriptive Analytics, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    61 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Global Marketing, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Model Optimization, Scikit Learn (Machine Learning Library), Model Training, Unsupervised Learning, Text Mining, Time Series Analysis and Forecasting, Pandas (Python Package), Classification Algorithms, Machine Learning, Applied Machine Learning, Supervised Learning, Predictive Modeling, Unstructured Data, Feature Engineering, Jupyter, Regression Analysis, Data Preprocessing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Keller Williams

    Sales Fundamentals

    Skills you'll gain: Lead Generation, Value Propositions, Sales Development, Prospecting and Qualification, Sales Process, Real Estate Sales, Sales Prospecting, Sales Management, Booking (Sales), Customer Acquisition Management, Brand Marketing, Sales Pipelines, Branding, Market Opportunities, Social Media Content, Property and Real Estate, Brand Strategy, Property Management, Customer Relationship Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Systems, Software Architecture, Distributed Computing, Data Architecture, Microservices, Software Development, Transaction Processing, Program Development, Test Driven Development (TDD), Blockchain, Big Data, Data Structures, System Monitoring, Database Theory, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    92 reviews

    Advanced · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: AI Personalization, AI Product Strategy, Experience Design, Persona (User Experience), User Experience Design, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, UI/UX Research, User Interface (UI), Artificial Intelligence, Design Research, Emerging Technologies, Wireframing, User Story, Design Reviews, Prototyping, Responsible AI, Prompt Patterns, Professional Development

    3.8
    Rating, 3.8 out of 5 stars
    ·
    28 reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Presentation, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    318 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Serverless Data Processing with Dataflow: Foundations: Google Cloud
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Business English: Final Project: Arizona State University
  • Procurement & Sourcing Operations: Coursera
  • Analítica financiera​: Universidad de los Andes
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Sales Fundamentals: Keller Williams
  • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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