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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Social Media Campaigns, Strategic Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Performance Metric, Business Planning, Cross-Channel Marketing, Target Market, Customer Engagement, Planning, Drive Engagement

    ★ 4.9 (374) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Statistical Modeling, Marketing Analytics, Feature Engineering, Predictive Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Scatter Plots, Model Evaluation, Data Visualization, Data Visualization Software

    ★ 4.6 (305) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Media, Elections, and Politics - Bachelor's

    Skills you'll gain: Media and Communications, Public Affairs, Electronic Media, Political Sciences, Journalism, Policy Analysis, Data Ethics, Advocacy, Persuasive Communication, Social Sciences, Policy Analysis, Research, and Development, Community Organizing, Public History, Digital Analysis, Digital Communications, Intelligence Collection and Analysis, Writing, digital literacy, Driving engagement, Digital Transformation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Campus BBVA

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Data Literacy, Descriptive Statistics, Analytics, Business Intelligence, Business Analysis, Statistical Methods, Data Management, Probability & Statistics, Statistical Inference, Statistics, Big Data, Statistical Analysis

    ★ 4.6 (237) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • H

    Huddersfield Sandbox

    Creating Ethical Media and Journalism

    Skills you'll gain: Journalism, Data Ethics, Media and Communications, Ethical Standards And Conduct, Content Creation, Responsible AI, Working With Children, AI literacy, Diversity Awareness, Intellectual Property, Cultural Diversity

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    ★ 4.7 (44) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Social Thought and Behavior

    Skills you'll gain: Social Sciences, Sociology, Social Studies, Psychology, Social Impact, Interpersonal Communications, Diversity Awareness, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling

    ★ 3.9 (51) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Santa Cruz

    Feminism and Social Justice

    Skills you'll gain: Social Justice, Advocacy, Community Organizing, Social Impact, Social Studies, Sociology, Socioeconomics, Social Sciences, Jury Trial, Diversity Equity and Inclusion Initiatives, Case Studies, World History, Labor Law, Oral Expression

    ★ 4.8 (6.4K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Rutgers the State University of New Jersey

    Inventory Analytics

    Skills you'll gain: Inventory Control, Supply Chain, Financial Statement Analysis, Data Analysis, Financial Data, Case Studies

    ★ 4.6 (283) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular social media analytics courses

  • The Business of Social: Northwestern University
  • Social Marketing Capstone Project: Northwestern University
  • Demand Analytics: Rutgers the State University of New Jersey
  • Media, Elections, and Politics - Bachelor's: Illinois Tech
  • Business Analytics: Campus BBVA
  • Creating Ethical Media and Journalism: Huddersfield Sandbox
  • Media Relations and Crisis Management: Microsoft
  • Social Thought and Behavior: Pearson
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Feminism and Social Justice: University of California, Santa Cruz

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