• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Automation Engineering, Machine Controls, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Automation, Internet Of Things, Production Process, Robotics, Cyber Engineering, Digital Transformation, Industrial Engineering, Business Process Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Restaurant Operation, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Listening and Engagement on Social Media

    Skills you'll gain: Driving engagement, Social Media Management, Drive Engagement, Social Media Analytics, Content Development and Management, Relationship Building, Relationship Management, Branding

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Python: de cero a analista de datos

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Extract, Transform, Load, Plot (Graphics), Data Analysis, NumPy, Data Visualization Software, Package and Software Management, Time Series Analysis and Forecasting, Data Science, Python Programming, Jupyter, Graphing, Data Import/Export, Data Manipulation, Scripting, Software Installation, Computational Thinking, Computing Platforms

    4.1
    Rating, 4.1 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, R (Software), Data Mining, Data-Driven Decision-Making, Data Visualization, Data Strategy, FinTech, Data Engineering, Data Visualization Software, Plot (Graphics), Deep Learning, Statistical Visualization, Machine Learning Methods, R Programming, Predictive Analytics, Analytics, Applied Machine Learning, Financial Market, Data Analysis, Digital Transformation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    91 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Creating Engaging Content for Facebook

    Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Driving engagement, Social Media Campaigns, Social Media Analytics, Drive Engagement, Content Optimization, Video Production, Photo/Video Production and Technology, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    خدمة العملاء | Customer Service

    Skills you'll gain: Customer Service, Customer Relationship Building, Customer Inquiries, Customer and Client Support, Client Services, Customer Complaint Resolution, Customer Support, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience strategy (CX), Business Planning, Communication Strategies, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    255 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, MarTech, Data-Driven Marketing, AI Enablement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, R Programming, Verification And Validation

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 1 - 4 Weeks

1…221222223…493

In summary, here are 10 of our most popular marketing analytics courses

  • Digital Technology in Manufacturing: L&T EduTech
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Listening and Engagement on Social Media: Google
  • Product Strategy and Roadmapping: Microsoft
  • Python: de cero a analista de datos: Universidad Nacional Autónoma de México
  • Ciência de Dados para Finanças: Fundação Instituto de Administração
  • Creating Engaging Content for Facebook: Coursera
  • خدمة العملاء | Customer Service: Alfaisal University | KLD
  • Driving Customer Equity with AI: Emory University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok