• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Web Development in React.js: Build a Web App

    Skills you'll gain: React.js, Cascading Style Sheets (CSS), JavaScript Frameworks, UI Components, Code Reusability, Restful API, HTML and CSS, Web Applications, Web Development, Javascript, Application Development, Computer Programming

    ★ 4.1 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Content Scheduling, Blogs, Social Media Content, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Marketing Automation, Owned Media, User Accounts, Web Presence, Advertising, Marketing

    ★ 4.8 (13) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Создаем дизайны для социальных сетей с помощью Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Visual Design, Design, Graphic and Visual Design, Design Elements And Principles, Graphic Design

    ★ 4.4 (62) · Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Deploy a website to Azure with Azure App Service

    Skills you'll gain: Microsoft Azure, Cloud Development, Continuous Deployment, Development Environment, Application Deployment, Cloud Applications, Cloud Deployment, Docker (Software), Containerization, Microsoft Development Tools, Cloud Hosting, ASP.NET, Platform As A Service (PaaS), Software Development, Scalability, Microsoft Visual Studio, Web Applications, Integrated Development Environments

    ★ 4.7 (35) · Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Technology Solutions, Market Analysis, Business Strategies, Business Strategy, Competitive Analysis, Sustainable Business, Engineering

    ★ 4.3 (40) · Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Share, Market Opportunities, Value-Based Care, Health Technology, Health Care Procedure and Regulation, Innovation, Business Modeling, Clinical Assessment, Commercialization, Market Analysis, Report Writing, Revenue Forecasting, Market Intelligence, Financial Modeling, Cost Benefit Analysis, Business Valuation

    ★ 4.7 (69) · Mixed · Course · 1 - 3 Months

  • U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Economics, Business Economics, Policty Analysis, Research, and Development, Social Sciences, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Human Capital

    ★ 4.9 (42) · Intermediate · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Supply And Demand, Property and Real Estate, Market Dynamics, Real Estate, Economic Development, Land Management, Economics, Economics, Policy, and Social Studies, Market Analysis, Financial Market, Financial Regulations, Cost Benefit Analysis

    ★ 4.7 (54) · Intermediate · Course · 1 - 3 Months

  • N

    Novartis

    Targets, Assays & Screening

    Skills you'll gain: Drug Development, Pharmaceuticals, Pre-Clinical Development, Pharmacology, Biochemical Assays, Laboratory Research, Biochemistry, Verification And Validation, Chemistry, Molecular Biology

    ★ 4.9 (37) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Deploy Go Apps on Google Cloud Serverless Platforms

    Skills you'll gain: Google App Engine, Google Cloud Platform, Cloud Deployment, Application Deployment, Build Tools, Cloud Applications, CI/CD, Cloud Development, Go (Programming Language), Serverless Computing, Software Testing, Development Testing, Data Store, Database Development, Data Import/Export

    Beginner · Project · Less Than 2 Hours

1…224225226…378

In summary, here are 10 of our most popular search engine marketing courses

  • Web Development in React.js: Build a Web App: Coursera
  • Sell a product or a service with Canva: Coursera
  • Automate Blog Advertisements with Zapier : Coursera
  • Создаем дизайны для социальных сетей с помощью Canva: Coursera
  • Deploy a website to Azure with Azure App Service: Microsoft
  • Getting Started with Technology Startups: University of Colorado Boulder
  • Healthcare Marketplace Capstone: University of Minnesota
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
  • Targets, Assays & Screening: Novartis

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok