Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of California, Irvine
Skills you'll gain: Conflict Management, Mediation, Teamwork, Leadership, Interpersonal Communications, Communication Strategies, Employee Engagement, Assertiveness, Problem Solving, Active Listening, Communication, Decision Making
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Pandas (Python Package), Natural Language Processing, Data Preprocessing, Data Analysis, Classification Algorithms, Python Programming, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

CVS Health
Skills you'll gain: Active Listening, De-escalation Techniques, Greeting Customers, Customer Service, Empathy, Cross Selling, Call Center Experience, Transaction Processing, Upselling, Retail Sales, Retail Store Operations, Customer Complaint Resolution, Cash Register Operation, Problem Solving, Conflict Management, Customer Relationship Building, Customer Inquiries, Teamwork, Communication, Time Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Ethics, Liberal Arts, Social Sciences, Social Impact, Emerging Technologies, Human Computer Interaction
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Environment, Climate Change Adaptation, Persuasive Communication, Media and Communications, Environmental Policy, Climate Change Mitigation, Social Sciences, Scientific Methods, Political Sciences, Environmental Science
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Public History, Photography, Photo Editing, Media and Communications, World History, Storytelling, Case Studies, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Constructive Feedback, Storytelling, Active Listening, Empathy, Social Skills, Relationship Building, Creativity, Oral Expression, Emotional Intelligence, Self-Awareness, Cognitive flexibility, Initiative and Leadership, Leadership, Writing and Editing, Public Speaking, Social Justice, Cultural Diversity, Personal Development, Social Sciences, Communication
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours
University of California San Diego
Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills
Mixed · Course · 1 - 4 Weeks