• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universiteit Leiden

    A Circular Economy of Metals: Towards a Sustainable Societal Metabolism

    Skills you'll gain: Sustainable Development, Sustainable Design, Sustainable Systems, Sustainable Technologies, Environment and Resource Management, Environmental Resource Management, Environmental Issue, Natural Resource Management, Environment, Waste Minimization, Environmental Science, Pollution Prevention, Resource Utilization, Materials science, Supply And Demand, Social Studies, Analysis, Inventory Management, Product Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Preparing for Your CertNexus Certification Exam

    Skills you'll gain: Test Tools, Learning Strategies, Test Planning, Goal Setting, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    186 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Web Analytics and SEO, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Systems Thinking Basics

    Skills you'll gain: Systems Thinking, Creative Thinking, Innovation, Systems Analysis, Complex Problem Solving, Analysis, Business Systems Analysis, Strategic Thinking, Critical Thinking, Organizational Change, Decision Making, Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Be Your Best Creative Self

    Skills you'll gain: Brainstorming, Social Skills, Interpersonal Communications, Creativity, Personal Development, Professional Development, Creative Thinking, Branding, Professionalism, Self-Awareness, Collaboration, Constructive Feedback, Reliability, Productivity, Communication, Graphic Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Customer Analysis, Marketing Effectiveness, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Campaign Management, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Internal Communications Framework

    Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Diversity and Inclusion, Public Relations, Business Communication, Workplace inclusivity, Executive Presence, Organizational Change, Communication Strategies, Leadership, Communication, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Monetization: Collaborate with Brands

    Skills you'll gain: Instagram, Paid media, Social Media Content, Content Strategy, Social Media Management, Content Marketing, Marketing Planning, Social Media Marketing, Brand Marketing, Business Planning, Brand Strategy, Social Media Strategy, Content Creation, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Nanyang Technological University, Singapore

    Introduction to Complexity Science

    Skills you'll gain: Systems Engineering, Time Series Analysis and Forecasting, Social Studies, Quantitative Research, Sustainable Development, Critical Thinking and Problem Solving, Simulation and Simulation Software, Agentic systems, Systems Analysis, Computational Thinking, Mathematics and Mathematical Modeling, Graph Theory, Epidemiology, Jupyter

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Western Australia

    Attracting and Sourcing Diverse Candidates

    Skills you'll gain: Recruitment, Recruitment Strategies, Talent Sourcing, Diversity and Inclusion, Workplace inclusivity, Talent Acquisition, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Talent Pipelining, Professional Networking, Job Evaluation, Strategic Sourcing, Social Media Strategy, Social Media, Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…228229230…381

In summary, here are 10 of our most popular social media marketing courses

  • A Circular Economy of Metals: Towards a Sustainable Societal Metabolism: Universiteit Leiden
  • Preparing for Your CertNexus Certification Exam: CertNexus
  • Analytics: Uncover Key Report Insights: Coursera
  • Systems Thinking Basics: Coursera
  • Be Your Best Creative Self: University of Colorado Boulder
  • Fundamentals of Customer Acquisition Management: Coursera
  • Internal Communications Framework: University of California, Irvine
  • Instagram Monetization: Collaborate with Brands: Coursera
  • Introduction to Complexity Science: Nanyang Technological University, Singapore
  • Attracting and Sourcing Diverse Candidates: University of Western Australia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok