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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    167 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Shell Script, Computer Systems, Big Data, Linux Commands, Hardware Architecture, Operating Systems, File Systems, Computing Platforms, Linux, Performance Testing, Scripting, Performance Tuning, Memory Management, Programming Principles, Capacity Management, File Management

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    167 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Videography, Media Production, Driving engagement, Content Development and Management, Content Strategy, Video Editing, Content Performance Analysis, Social Media Content, Content Creation, Content Optimization, Digital Content, Branding, Brand Strategy, Live Streaming, Growth Strategies, Storytelling, Editing

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Supply Chain Optimization

    Skills you'll gain: Responsible AI, Inventory Management System, Inventory Control, Supply Chain Management, Supply Chain, Generative AI, Operational Efficiency, Supply Chain Planning, Inventory and Warehousing, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Data Ethics, Logistics Management, AI Enablement, Demand Planning, AI Integrations, Customer Demand Planning, Emerging Technologies, Predictive Analytics, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Processing, Data Preprocessing, Data Integration, Data Transformation, Data Presentation, Document Management, Data Analysis Software, Spreadsheet Software, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software

    4.2
    Rating, 4.2 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Dashboard Creation, Data Analysis, Data Visualization Software, Data Processing, Google Sheets, Query Languages, Google Cloud Platform, Data Import/Export, Data Integrity

    4.4
    Rating, 4.4 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Customer Analysis, Market Analysis, Market Dynamics, Market Intelligence, Marketing, Business Research, Analysis, Market Opportunities, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Trend Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Solution Selling, Proposal Development, Responsible AI, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Performance Metric, Financial Management, Financial Data, Negotiation, Administrative Support, Account Management, Sales Process, Customer Relationship Management (CRM) Software, Content Management, Sales Presentations, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Creating Engaging Content for YouTube: Coursera
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • GenAI for Supply Chain Optimization: Coursera
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Alteryx for Beginners: Packt
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera
  • BigQuery for Data Analysts: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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