• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • P

    Packt

    Persuasion in Business Communications

    Skills you'll gain: Persuasive Communication, Communication, Oral Expression, Public Speaking, Verbal Communication Skills, Business Communication, Presentations, Storytelling, Trustworthiness, Communication Strategies, Goal Setting, Professional Development, Constructive Feedback

    Intermediate · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Database Security, Compliance, and Resilience

    Skills you'll gain: Disaster Recovery, Database Administration, Business Continuity Planning, Database Systems, Database Architecture and Administration, Database Management, Data Governance, Relational Databases, Data Management, Data Security, Business Continuity, Security Controls, SQL, Authorization (Computing), Identity and Access Management, Cyber Attacks, Data Analysis, Malware Protection

    Intermediate · Course · 1 - 4 Weeks

  • H

    Hebrew University of Jerusalem

    The Wonders and Challenges of Bible Education

    Skills you'll gain: Teaching, Pedagogy, Program Evaluation, Instructional Strategies, Education and Training, K-12 pedagogy, Student Engagement, Child Development, Ancient History, Culture, Discussion Facilitation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Chart HR Trends

    Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Fundraising and Development

    Skills you'll gain: Fundraising, Grant Writing, Fundraising and Crowdsourcing, Proposal Writing, Proposal Development, Prospecting and Qualification, Gift Accounting, Philanthropy, Campaign Management, Tax Planning, Marketing Planning, Campaign Planning, Customer Relationship Building, Direct Marketing, Advertising Mail, Developing Training Materials, Tax Management, Accounting and Finance Software, Data-Driven Marketing, Income Tax

    ★ 4.6 (402) · Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Corporate Restructuring and Valuation Strategies

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    AI Infrastructure : options de stockage

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Cloud Storage, Data Infrastructure, Data Processing, Data Pipelines, Data Storage, Big Data, AI Workflows, Data Storage Technologies, Cloud Computing Architecture, Model Training, Model Deployment, Scalability, File Systems

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Statistical Visualization, Pivot Tables And Charts, Data Visualization Software, Statistical Methods, Microsoft Excel, Statistical Analysis, Microsoft Copilot, Spreadsheet Software, Data Synthesis, Prompt Engineering, Statistics, Data Analysis, Data Integration, Excel Formulas, Data-Driven Decision-Making, Data Compilation

    Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    Bioinformatic Methods I

    Skills you'll gain: Life Sciences, Data Analysis, Microbiology, Analysis

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Planning, Product Requirements, Agile Product Development, AI Product Strategy, Cross-Functional Collaboration, Product Strategy, Market Analysis, Business Research, Compliance Management, Competitive Analysis, Cross-Functional Team Leadership, Enterprise Security, Agile Methodology

    ★ 4.6 (305) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Business Intelligence, Process Design, Workflow Management, Dashboard Creation, Business Process Automation, Productivity Software, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Data Store

    ★ 4.2 (335) · Beginner · Specialization · 1 - 3 Months

  • M

    Minnesota State University, Mankato

    Leading Decisions, Problems, and Impact

    Skills you'll gain: Strategic Decision-Making, Leadership, Strategic Leadership, Decision Making, Strategic Thinking, Leadership Development, Business Leadership, Problem Solving, Dealing With Ambiguity, Systems Thinking, Influencing, Solution Design, Critical Thinking, Problem Management, Business Priorities, Prioritization, Risk Management, Risk Analysis, Root Cause Analysis, Communication

    Advanced · Course · 1 - 4 Weeks

1…229230231…690

In summary, here are 10 of our most popular social media analytics courses

  • Persuasion in Business Communications: Packt
  • Database Security, Compliance, and Resilience: John Wiley & Sons
  • The Wonders and Challenges of Bible Education: Hebrew University of Jerusalem
  • Chart HR Trends: Coursera
  • Fundraising and Development: University of California, Davis
  • Corporate Restructuring and Valuation Strategies: EDUCBA
  • AI Infrastructure : options de stockage: Google Cloud
  • Advanced Data Analysis & Visualization with Copilot in Excel: Microsoft
  • Bioinformatic Methods I: University of Toronto
  • Enterprise Product Management Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok