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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: Predictive Modeling, SAS (Software), Logistic Regression, Model Evaluation, Predictive Analytics, Statistical Modeling, Model Training, Statistical Software, Regression Analysis, Business Analytics, Supervised Learning, Statistical Analysis, Data Preprocessing, Statistical Methods, Feature Engineering, Sampling (Statistics)

    ★ 4.6 (63) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    ★ 4.9 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    ★ 4.7 (132) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Entrepreneurial Finance, Business Modeling, Business Strategies

    ★ 4.6 (330) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    ASQ-Certified Six Sigma Green Belt (CSSGB) Exam Prep

    Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Lean Methodologies, Statistical Hypothesis Testing, Process Capability, Lean Six Sigma, Project Schedules, Project Estimation, Lean Manufacturing, Statistical Analysis, Statistical Methods, Data Analysis, Continuous Improvement Process, Project Management, Project Planning, Analysis, Operational Excellence, Process Improvement, Quality Management

    ★ 4.6 (74) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    ★ 4.3 (21) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Artificial Intelligence in Finance and Wealth Management

    Skills you'll gain: Education Software and Technology, Responsible AI, Wealth Management, Machine Learning Methods, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, AI Personalization, Data Ethics, Machine Learning Algorithms, Learning Management Systems, Digital pedagogy, Artificial Intelligence, Compliance Training, AI literacy, AI Enablement, Relationship Management, Rapport Building, Financial Planning

    ★ 4.4 (28) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Classification Algorithms

    ★ 3.9 (104) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digital Campaign Tracking and Optimization Fundamentals

    Skills you'll gain: Content Scheduling, Newsletters, Content Performance Analysis, Campaign Management, Digital Marketing Campaigns, Keyword Research, Digital Marketing, Digital Marketing Tools, Pay Per Click Advertising, Email Marketing, Data-Driven Marketing, Digital Advertising, Performance Metric, Google Ads, Driving engagement, Marketing Channel, Key Performance Indicators (KPIs), Content Management, Content Strategy, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development

    ★ 4.7 (51) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, Content Optimization, Web Content, Social Media Content, Paid media, Digital Content, Digital Media Strategy, Marketing Strategies, Content Creation, Email Marketing, Online Advertising, Content Scheduling, Cross-Channel Marketing, Copywriting, Search Engine Optimization, Advertising, Digital Advertising

    ★ 4 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    ★ 4.9 (41) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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