• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Business Chinese 1 中级汉语 (上)

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Communication, Language Competency, Oral Comprehension, Business Communication, Language Learning, Vocabulary, Collaboration, Booking (Sales), Grammar, Time Management, Hotels and Accommodations, Critical Thinking

    1.7
    Rating, 1.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Communication and Leadership during a Public Health Crisis

    Skills you'll gain: Conflict Management, Mediation, Leadership, Clinical Leadership, De-escalation Techniques, Communication, Team Collaboration, Emergency Response, Interpersonal Communications, Public Health, Crisis Intervention, Non-Verbal Communication, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Gérer les risques et les modifications d’un projet

    Skills you'll gain: Project Performance, Project Risk Management, Communication Planning, Change Control, Project Controls, Project Management, Project Scoping, Risk Management, Risk Analysis, Scope Management, Risk Mitigation, Change Management, Stakeholder Management, Project Documentation, Stakeholder Communications, Project Closure, Communication, Continuous Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Applications, Cloud Development, Cloud Platforms, IBM Cloud, Application Development, Cloud Services, Cloud Technologies, Cloud Computing, Google Cloud Platform, Cloud-Based Integration, Microsoft Azure, AI Integrations, Amazon Web Services, Emerging Technologies, Network Protocols, Dataflow

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Get Started with iOS App Development

    Skills you'll gain: iOS Development, Apple iOS, Swift Programming, Mobile Development, Application Development, Development Environment, Mobile Development Tools, Program Development, Apple software proficiency, Software Development, User Interface (UI), Integrated Development Environments, Git (Version Control System), Debugging, Data Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    62 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Business Intelligence, Data Warehousing, Big Data, Databases, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Medical Administrative Assistants and the Healthcare Team

    Skills you'll gain: Medical Records, Medical Office Procedures, Health Information Management and Medical Records, Health Information Management, Patient Coordination, Patient Registration, Care Coordination, Patient-centered Care, Medical Billing and Coding, Medical Support, Medical Billing, Emergency Response, Healthcare Ethics, Patient Communication, Health Care Administration, Healthcare Industry Knowledge

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Promotional Materials, Design, Dashboard, Design Elements And Principles, Marketing Materials, Marketing Collateral, Color Theory, Graphic and Visual Design Software, Graphic Design, Branding, Content Creation, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Remote Leadership for Managers

    Skills you'll gain: Virtual Teams, Conflict Management, Telecommuting, Trustworthiness, Interpersonal Communications, Team Leadership, Collaboration, Collaborative Software, Leadership, Team Collaboration, Team Building, Drive Engagement, Rapport Building, Productivity, Team Management, Leadership Development, Relationship Building, People Management, Meeting Facilitation, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 1 - 3 Months

1…235236237…535

In summary, here are 10 of our most popular integrated marketing communications courses

  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Business Chinese 1 中级汉语 (上): Shanghai Jiao Tong University
  • Communication and Leadership during a Public Health Crisis: The State University of New York
  • Gérer les risques et les modifications d’un projet: University of California, Irvine
  • Programming with Cloud IoT Platforms: Pohang University of Science and Technology(POSTECH)
  • Get Started with iOS App Development : SkillUp
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Medical Administrative Assistants and the Healthcare Team: MedCerts
  • Using Microsoft Copilot to Understand Your Customer: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok