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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations, Dashboard, Collaborative Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Business Analysis, Market Analysis, Market Dynamics, Business Analysis Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Mastering Concrete Techniques

    Skills you'll gain: Construction Engineering, Laboratory Testing, Construction, Construction Inspection, Production Process, Manufacturing and Production, Construction Management, Manufacturing Operations, Plant Operations and Management, Manufacturing Processes, Civil Engineering, General Construction and Construction Labor, Safety Standards, Commercial Construction, Process Validation, Product Testing, Engineering Plans And Specifications, Structural Engineering, Chemical Engineering, Materials science

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Project Documentation, Organizational Skills, Document Management, Content Management Systems, Collaboration, Productivity Software, Project Management Software, Workflow Management, Content Development and Management, Digital Publishing, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    40 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crea diseños y prototipos de alta fidelidad en Figma

    Skills you'll gain: Prototyping, Figma (Design Software), Wireframing, Collaborative Software, User Interface (UI), Web Design, Design Software, User Interface (UI) Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HEC Paris

    CAPSTONE: Your Leadership Challenge

    Skills you'll gain: Storytelling, Leadership Development, Trustworthiness, Leadership, Self-Awareness, Relationship Building, Oral Expression, Strategic Leadership, Accountability, Resilience, Personal Development, Visionary, Organizational Leadership, Professional Development, Verbal Communication Skills, Innovation, Persuasive Communication, Presentations, Forecasting, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Scale Up Your Startup

    Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Diversity and Inclusion, Team Building, Performance Measurement, Culture Transformation, Governance, Key Performance Indicators (KPIs), Corporate Strategy, Diversity Awareness, Employee Onboarding, Process Development, Sales Management, Compliance Management, Sales Strategy, Risk Appetite, Risk Mitigation, Strategic Thinking, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Productividad Empresarial con IA: ChatGPT

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Large Language Modeling, AI Integrations, Prompt Engineering, Business Process Automation, Artificial Intelligence, Trend Analysis, Automation, Data-Driven Decision-Making, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Science

    Fundamentals of Sensors

    Skills you'll gain: Chemical and Biomedical Engineering, Biomedical Technology, Biomedical Engineering, Electronics Engineering, Electronics, Semiconductors, Electronic Systems, Biochemistry, Systems Design, Internet Of Things, Materials science, Chemical Engineering, Laboratory Experience, Laboratory Techniques, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Editing, Video Editing, Client Services, Relationship Management, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Videography, Goal Setting, Personal Development, Cost Estimation, Business Systems, Professional Networking, Planning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Delegation Skills, Project Planning, Collaborative Software, Project Management, Team Management

    4
    Rating, 4 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Create an Organizational Company Chart with Canva: Coursera
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • Les bases de la stratégie d’entreprise: University of Virginia
  • Mastering Concrete Techniques: L&T EduTech
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Crea diseños y prototipos de alta fidelidad en Figma: Coursera
  • CAPSTONE: Your Leadership Challenge: HEC Paris
  • Scale Up Your Startup: IE Business School
  • Productividad Empresarial con IA: ChatGPT: Universidades Anáhuac
  • Fundamentals of Sensors: Indian Institute of Science

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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