• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Negotiation and High-Impact Closure

    Skills you'll gain: Sales Presentations, Closing (Sales), Negotiation, Data Visualization, Sales Training, Contract Negotiation, Price Negotiation, B2B Sales, Influencing, Persuasive Communication, Storytelling, Behavioral Economics, Overcoming Objections, Value Propositions, Communication Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, People Management, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Teamwork, Communication, Leadership, Collaboration, Human Resources

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Claude AI: Prompting, APIs, RAG, and MCP

    Skills you'll gain: Retrieval-Augmented Generation, Model Context Protocol, Agentic Workflows, Prompt Engineering, Anthropic Claude, AI Orchestration, Application Programming Interface (API), Prompt Patterns, Restful API, Prompt Engineering Tools, LLM Application, JSON, Generative AI Agents, Tool Calling, Generative AI, Artificial Intelligence, Agentic systems, Automation, Scalability, Servers

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nanjing University

    心理学与生活

    Skills you'll gain: Child Development, Psychology, Human Development, Social Sciences, Sociology, Human Learning, Personal Development, Self-Awareness, Cultural Diversity, Emotional Intelligence, Motivational Skills, Social Skills, Behavior Management, Stress Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    914 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Game Design Agent

    Skills you'll gain: Generative AI Agents, Agentic systems, Game Design, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Video Game Development, Animation and Game Design, Generative AI, Game Theory, Design, Design and Product

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Apache Kafka for Developers using Spring Boot

    Skills you'll gain: Apache Kafka, JUnit, Spring Boot, Unit Testing, Integration Testing, Data Pipelines, Restful API, Event-Driven Programming, Encryption, Distributed Computing

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics, Brand Awareness, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    609 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    281 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Introduction to Thermodynamics: Transferring Energy from Here to There

    Skills you'll gain: Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Systems Of Measurement, Physical Science, Process Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
introduction to consumer behavior
market research and consumer behavior (ie business school)
1…252627…94

In summary, here are 10 of our most popular consumer behavior courses

  • Advanced Negotiation and High-Impact Closure: LearnQuest
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Mastering Claude AI: Prompting, APIs, RAG, and MCP: Edureka
  • 心理学与生活: Nanjing University
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • AI for Game Design Agent: AI CERTs
  • The Global Financial Crisis: Yale University
  • Apache Kafka for Developers using Spring Boot: Packt
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Biases and Portfolio Selection: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok