• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • E

    ESSEC Business School

    Réussir le Changement

    Skills you'll gain: Change Management, Organizational Change, Behavior Management, Business Transformation, Culture Transformation, Agile Project Management, Leadership and Management, Organizational Development, Industrial and Organizational Psychology, Training and Development, Social Sciences, Employee Training, Sociology, Communication Planning, Leadership, Communication

    4.6 stars, 2.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (2.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    The Future of Payment Technologies

    Skills you'll gain: Payment Systems, Payment Processing, Financial Inclusion, FinTech, Mobile Banking, Credit/Debit Card Processing, Emerging Technologies, Transaction Processing, Security Controls, Value Propositions

    4.7 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Geneva

    Vivre avec le TDAH à travers les âges

    Skills you'll gain: Stress Management, School Psychology, Overcoming Obstacles, Behavioral Management, Activities of Daily Living (ADLs), Human Development, Family Support, Personal Development, Developmental Disabilities, Clinical Psychology, Psychology, Behavior Management, Psychological Evaluations, Disabilities, Behavioral Health, Mental Concentration, Organizational Skills, Mental and Behavioral Health, Mental Health Diseases and Disorders, Student Support and Services

    4.9 stars, 329 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (329) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnKartS

    Master Feedback and Performance Management

    Skills you'll gain: Constructive Feedback, Performance Management, Employee Performance Management, Team Performance Management, Management Training And Development, Goal Setting, Performance Measurement, Performance Improvement, Performance Analysis, Employee Training, Behavior Management, Training and Development, De-escalation Techniques, Empathy, Interpersonal Communications, Growth Mindedness, Employee Engagement, Accountability, Communication, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Hospitality and Food Services, Customer experience strategy (CX), Operational Excellence, Business Management, Global Marketing, Product Marketing, Professional Networking, Consumer Behaviour, Value Propositions, Market Share, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, New Business Development, Market Opportunities, Marketing

    4.8 stars, 867 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (867) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Psicología

    Skills you'll gain: Student-Centred Learning, Psychology, Sensory Systems Analysis, Human Learning, Learning Theory, Creativity, Human Development, Behavior Management, Pedagogy, Neurology, Culture, Self-Awareness, Education and Training, Student Engagement, Molecular Biology, Molecular, Cellular, and Microbiology, Learning Strategies, Anatomy, Computational Thinking, Systems Thinking

    4.8 stars, 1.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (1.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Customer Insights, Competitive Analysis, Market Data

    4.7 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Writing

    4.8 stars, 738 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (738) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistics, Market Dynamics, Business Planning, Sampling (Statistics), Financial Systems, Banking Services, Bank Regulations, Statistical Inference, Financial Policy, Banking, International Finance, Business Analytics, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Economics, Statistical Reporting, Statistical Hypothesis Testing

    4.8 stars, 4.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (4.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    No-Code Websites: Learn with Projects

    Skills you'll gain: Email Automation, Content Management Systems, WordPress, Web Presence, AI Personalization, Event Management, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Web Content, Blogs, Web Design, Digital Publishing, Web Development, Web Analytics, No-Code Development, Content Creation, Content Management, Brand Management

    4.4 stars, 7.6K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (7.6K) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6 stars, 1.8K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Channel Management and Retail Strategies

    Skills you'll gain: Retail Sales, Conflict Management, Retail Store Operations, Cross-Channel Marketing, Market Dynamics, Sales Strategy, E-Commerce, Coordinating, Market Analysis, Business-To-Consumer, Supplier Performance Management, Customer Analysis, Vendor Management, Performance Measurement, Strategic Partnership, Performance Management, Systems Analysis, Performance Analysis, Performance Improvement, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…252627…150

In summary, here are 10 of our most popular consumer behavior courses

  • Réussir le Changement: ESSEC Business School
  • The Future of Payment Technologies: University of Michigan
  • Vivre avec le TDAH à travers les âges: University of Geneva
  • Master Feedback and Performance Management: LearnKartS
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Psicología: Universidad de Palermo
  • Pricing Strategy: IE Business School
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • No-Code Websites: Learn with Projects: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok