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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    Howard University

    Capstone: Design Thinking for IS in Business

    Skills you'll gain: Design Thinking, Solution Design, Customer Analysis, Business Solutions, Process Design, Customer Insights, User Centered Design, Cloud-Based Integration, Information Systems, Brainstorming, User Research, Ideation, Persona Development, Target Audience, Business Transformation, Digital Transformation, Cloud Solutions, User Feedback, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer du contenu de développement durable avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Creative Design, Graphic Design, Promotional Materials, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Market Opportunities, Scalability, Case Studies, Entrepreneurship, Business Strategy, ChatGPT, Decision Intelligence, AI Integrations, Business Workflow Analysis, Artificial Intelligence, Process Analysis, Cost Containment, Innovation, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Developing Applications with Cloud Run Functions on Google Cloud

    Skills you'll gain: Cloud Applications, Serverless Computing, Cloud Development, Google Cloud Platform, Cloud Deployment, Cloud-Based Integration, Cloud Security, Security Controls, Identity and Access Management, Operational Databases, Event-Driven Programming, Authentications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    3D Graphics in Android: Sensors and VR

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Android (Operating System), Virtual Environment, 3D Assets, Visualization (Computer Graphics), Android Development, Computer Graphics, Android Studio, Computer Graphic Techniques, Application Development, Animations

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Scheduling, Facebook, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Social Media Campaigns, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Scrimba

    Learn UI Design Fundamentals

    Skills you'll gain: User Interface (UI) Design, Color Theory, User Interface (UI), Typography, User Interface and User Experience (UI/UX) Design, Web Design, Digital Design, Design, Usability, HTML and CSS, Front-End Web Development, Design Elements And Principles, Graphic and Visual Design, Layout Design, Creative Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Data-Driven Decision-Making, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Intermediate Web and Front-End Development

    Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Usability Testing, Web Development, Software Testing, Test Tools, Front-End Web Development, Functional Testing, Test Automation, Continuous Monitoring, Development Testing, Computer Programming Tools, JavaScript Frameworks, WordPress

    4.5
    Rating, 4.5 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Capstone: Design Thinking for IS in Business: Howard University
  • Créer du contenu de développement durable avec Canva: Coursera
  • How to Build an Entrepreneurial AI Strategy: STARWEAVER
  • Developing Applications with Cloud Run Functions on Google Cloud: Google Cloud
  • 3D Graphics in Android: Sensors and VR: Imperial College London
  • How to optimize your Instagram Business Profile: Coursera
  • Learn UI Design Fundamentals: Scrimba
  • Getting started with Prezi for small businesses: Coursera
  • Analyze Markets: Strategy with SWOT: Coursera
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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