• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • A

    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, AI Integrations, ChatGPT, AI literacy, Presentations, AI Personalization, AI Workflows, Artificial Intelligence, Content Creation, Brainstorming

    ★ 4.2 (14) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Requirements Specifications: Goals and Conflict Analysis

    Skills you'll gain: Requirements Analysis, Security Requirements Analysis, Requirements Elicitation, Goal Setting, User Requirements Documents, Unified Modeling Language, Meeting Facilitation, Conflict Management, Discussion Facilitation, System Requirements, Risk Management Framework, Negotiation, Security Awareness

    ★ 4.7 (66) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Managing AI Projects That Ship and Scale

    Skills you'll gain: Milestones (Project Management), Acceptance Testing, CI/CD, Scope Management, MLOps (Machine Learning Operations), Feature Engineering, Governance Risk Management and Compliance, Capacity Management, Responsible AI, Smart Goals, Backlogs, Project Risk Management, Compliance Management, Stakeholder Communications, Risk Management, Data Governance, Model Evaluation, Project Planning, Case Studies, Risking

    ★ 4 (10) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    ★ 4.4 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Strategy, FinTech, Data Engineering, Deep Learning, Machine Learning Methods, Predictive Analytics, Analytics, Applied Machine Learning, Data Science, Data Processing, Predictive Modeling, Machine Learning, Digital Transformation, Financial Market, Financial Forecasting, Data Literacy, Business Transformation

    ★ 4.3 (94) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Cyber Security: Essentials for Managers and Leaders

    Skills you'll gain: Cyber Governance, Safety Culture, Dashboard, Cyber Threat Intelligence, Communication, Business Metrics, Security Strategy, Governance, Governance Risk Management and Compliance, Communication Strategies, Strategic Communication, Culture Transformation, IT Management, Enterprise Security, Cyber Operations, Leadership, Regulatory Requirements, Risk Mitigation, Initiative and Leadership, Organizational Leadership

    ★ 5 (15) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Development, Customer Analysis, Customer Insights, Business Strategy, Target Market, Product Marketing, Market Intelligence, Consumer Behaviour, Target Audience

    ★ 4.9 (95) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    Universidad Nacional Autónoma de México

    Español para profesionales: comunicación en el trabajo

    Skills you'll gain: Spanish Language, Telephone Skills, Meeting Facilitation, Oral Expression, Business Correspondence, Outbound Calls, Verbal Communication Skills, Negotiation, Business Writing, Writing, Business Communication, Inbound Calls, Communication, Grammar, Communication Strategies, Active Listening, Vocabulary

    ★ 4.6 (14) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales, Prospecting and Qualification

    ★ 5 (9) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    لوسائط الرقمية واستراتيجيات التسويق

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Digital Marketing Campaigns, Digital Marketing, Online Advertising, Email Marketing, Campaign Planning, Marketing Strategies, Marketing Planning, Social Media, Social Media Strategy, Social Media Campaigns, Keyword Research, Digital Brand Strategy, Social Media Marketing, Social Media Management, Marketing Channel, Strategic Marketing, Marketing

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    ★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Réussir une négociation : Stratégies et compétences clés

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Arbitration, Communication Strategies, Contract Management, Contract Compliance, Mediation, Influencing, Planning

    ★ 4.6 (21) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…259260261…530

In summary, here are 10 of our most popular marketing strategy courses

  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Requirements Specifications: Goals and Conflict Analysis: University of Colorado System
  • Managing AI Projects That Ship and Scale: Coursera
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Ciência de Dados para Finanças: Fundação Instituto de Administração
  • Cyber Security: Essentials for Managers and Leaders: Macquarie University
  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • Español para profesionales: comunicación en el trabajo: Universidad Nacional Autónoma de México
  • Fundamental Sales Concepts — An Overview: Zoho Corporation
  • لوسائط الرقمية واستراتيجيات التسويق: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok