• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Smart Grocery Shopping Choices for Optimal Nutrition

    Skills you'll gain: Nutritional Assessment, Meal Planning And Preparation, Nutrition and Diet, Nutrition Education, Decision Making, Overcoming Obstacles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setting a Generative AI Strategy

    Skills you'll gain: AI Product Strategy, Generative AI, Strategic Thinking, AI Enablement, Business Strategies, Business Strategy, Customer experience strategy (CX), Customer experience improvement, Value Propositions, Case Studies, Large Language Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    Introduction to Engineering Design

    Skills you'll gain: Computer-Aided Design, Engineering Design Process, Drafting and Engineering Design, Product Engineering, Engineering Software, Ideation, Engineering, Simulation and Simulation Software, Conceptual Design, Sustainable Design, Creativity, Problem Solving, Prototyping, Innovation, Analytical Skills, Automation, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Advanced Thought Leadership: Mastering Influence and Impact

    Skills you'll gain: Critical Thinking, Conflict Management, Relationship Building, Intercultural Competence, Negotiation, Constructive Feedback, Stakeholder Engagement, Content Creation, Strategic Partnership, Stakeholder Communications, Cultural Responsiveness, Composure, Relationship Management, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Business Leadership, Decision Making, Strategic Leadership

    Advanced · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Human Computer Interaction

    Skills you'll gain: Human Computer Interaction, Web Content Accessibility Guidelines, Human Factors, User Interface (UI), Usability, Interaction Design, Prototyping, User Interface and User Experience (UI/UX) Design, User Experience Design, User Experience, Human Centered Design, User Centered Design, User Interface (UI) Design, Responsive Web Design, Design Thinking, Usability Testing, Mockups, User Research, Wireframing, Information Architecture

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Game Theory, Business Ethics, Production Process, Business, Cost Accounting, Economic Development, Sustainable Business, Corporate Sustainability, Market Analysis, Business Management, Financial Systems, Revenue Management, Economics, Policy, and Social Studies, Strategic Decision-Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Getting Started with Jira

    Skills you'll gain: Sprint Planning, Work Breakdown Structure, Jira (Software), Dashboard, Sprint Retrospectives, User Story, Verification And Validation, Quality Assurance, Issue Tracking, Software Testing, Data Visualization, Test Planning, Workflow Management, Project Management, Data-Driven Decision-Making, Continuous Improvement Process, Kanban Principles, Agile Methodology, Capacity Planning, Root Cause Analysis

    3.5
    Rating, 3.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    Introduction to Automotive Cybersecurity & Vehicle Networks

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Cybersecurity, Intrusion Detection and Prevention, Cryptography, Security Management, Cyber Security Strategy, Network Security, Cryptographic Protocols, Cyber Attacks, Threat Modeling, Cyber Security Assessment, Vulnerability Assessments, Encryption, Cyber Risk, Threat Detection, Vulnerability Scanning, Threat Management, Incident Response, Risk Management Framework

    3.3
    Rating, 3.3 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales, Prospecting and Qualification

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

1…262263264…477

In summary, here are 10 of our most popular product marketing courses

  • Smart Grocery Shopping Choices for Optimal Nutrition: National Academy of Sports Medicine
  • Setting a Generative AI Strategy: Coursera
  • Follow a Machine Learning Workflow: CertNexus
  • Introduction to Engineering Design: STARWEAVER
  • Advanced Thought Leadership: Mastering Influence and Impact: Creo Incubator
  • Human Computer Interaction: Birla Institute of Technology & Science, Pilani
  • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera
  • Business Economics: O.P. Jindal Global University
  • Getting Started with Jira: Coursera
  • Introduction to Automotive Cybersecurity & Vehicle Networks: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok