• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University at Buffalo

    The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process

    Skills you'll gain: Governance, Peer Review, Strategic Planning, Performance Measurement, Performance Review, Organizational Strategy, Strategic Leadership, Performance Management, Organizational Effectiveness, Performance Analysis, Resource Management, Governance Risk Management and Compliance, Fundraising, Resource Allocation, Case Studies, Leadership, Team Leadership, Analysis, Risk Management, Due Diligence

    ★ 4.5 (78) · Beginner · Course · 1 - 3 Months

  • S

    Salesforce

    Representante de desarrollo de ventas de Salesforce

    Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Oral Expression, Lead Generation, Time Management, Customer Relationship Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Consultative Selling, Selling Techniques, Verbal Communication Skills, Intercultural Competence, Sales Enablement, Social Skills, Interviewing Skills, Technical Sales, Storytelling

    ★ 3.9 (41) · Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Proposal Development, Communication, Writing, Crisis Management, Persuasive Communication, Corporate Communications, Presentations, Communication Strategies, Public Speaking

    ★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea una Declaración de Misión y Visión con Canva

    Skills you'll gain: Presentations, Canva (Software), Marketing Design, Graphic Design, Graphical Tools, Graphic and Visual Design, Graphic and Visual Design Software, Marketing Materials, Marketing, User Accounts, Business

    ★ 4.9 (12) · Intermediate · Guided Project · Less Than 2 Hours

  • F

    FAIR Institute

    Cyber Risk Management for Executives

    Skills you'll gain: Cyber Governance, Risk Analysis, Cyber Risk, Risk Appetite, Risk Management Framework, Risk Modeling, Risk Management, Regulatory Compliance, Regulatory Requirements, Cyber Security Strategy, Cybersecurity, Governance, Enterprise Risk Management (ERM), Law, Regulation, and Compliance, Governance Risk Management and Compliance, Business Risk Management, Business Priorities, Strategic Decision-Making, Risk Mitigation, Insurance

    ★ 4.6 (19) · Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    IBM Data Topology

    Skills you'll gain: Multi-Cloud, Data Architecture, Dataflow, Data Management, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Management, Cloud Management, Data Infrastructure, Regulatory Requirements, Data Strategy, AI Integrations, Data Science, Strategic Planning

    ★ 4.6 (36) · Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Organizational Change, Service Improvement, Culture Transformation, Process Mapping, Key Performance Indicators (KPIs), Journey Mapping, Customer Service, Hospitality Management, Hospitality, Guest Relations, Customer Analysis, Hotel And Restaurant Management, Hospitality and Food Services, Sustainable Business, Collaboration

    ★ 4.4 (12) · Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys

    ★ 4.4 (20) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea imprimibles digitales de enseñanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    ★ 4.5 (12) · Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Introduction to AI: Key Concepts and Applications

    Skills you'll gain: Model Evaluation, Decision Intelligence, AI Product Strategy, Performance Metric, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Performance Measurement, AI literacy, Strategic Leadership, Responsible AI, Machine Learning Algorithms, Data Quality, Machine Learning Methods, AI Workflows, Model Deployment, Data Ethics, Machine Learning, Algorithms, Classification Algorithms, Data Validation

    ★ 4.8 (25) · Intermediate · Course · 1 - 3 Months

  • P

    Pearson

    CompTIA Cybersecurity Analyst (CySA+) CS0-003: Unit 1

    Skills you'll gain: Cyber Operations, Cybersecurity, Cyber Threat Intelligence, Cyber Attacks, Cyber Threat Hunting, IT Security Architecture, Cyber Security Strategy, Threat Detection, Network Security, Security Information and Event Management (SIEM), Security Management, MITRE ATT&CK Framework, Security Controls, Incident Response, Vulnerability Assessments, Cloud Security, Vulnerability Management, Vulnerability, Encryption, Configuration Management

    ★ 4.4 (10) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    ★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks

1…266267268…481

In summary, here are 10 of our most popular marketing strategy courses

  • The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process: University at Buffalo
  • Representante de desarrollo de ventas de Salesforce: Salesforce
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Crea una Declaración de Misión y Visión con Canva: Coursera
  • Cyber Risk Management for Executives: FAIR Institute
  • IBM Data Topology: IBM
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
  • Crea imprimibles digitales de enseñanza con Canva : Coursera
  • Introduction to AI: Key Concepts and Applications: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok