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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Stakeholder Relations and Reporting

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Marketing and Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Business Reporting, Marketing Effectiveness, Promotions and Campaigns, Community Outreach, Performance Metric, Data Storytelling, Relationship Building, Data Visualization

    ★ 4.8 (43) · Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Generative Model Architectures, LLM Application, Agentic systems, AI Security, Law, Regulation, and Compliance, Agentic Workflows, Discussion Facilitation, Regulatory Requirements, Regulatory Compliance, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    SEO Audits: Find & Fix Common Website SEO Issues

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Auditing, Web Analytics, Content Performance Analysis, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    التركيز على العملاء وأثر ذلك على الربحية

    Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation

    ★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Social Media Analytics, Content Creation, Social Media Content, Driving engagement, Social Media Marketing, Digital Content, Key Performance Indicators (KPIs), Content Optimization, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    ★ 4.8 (33) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Data Mining Project

    Skills you'll gain: Data Mining, Text Mining, Unstructured Data, Data Analysis, Exploratory Data Analysis, Data Visualization, Data Preprocessing, Data Presentation, Data Visualization Software, Model Evaluation, Natural Language Processing, Technical Writing, Algorithms

    ★ 4.5 (50) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Decision Making, Data Ethics, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Statistical Methods for Computer Science

    Skills you'll gain: Network Analysis, R Programming, Statistical Analysis, Regression Analysis, Statistical Modeling, Statistical Methods, Combinatorics, Bayesian Network, Applied Machine Learning, Statistical Hypothesis Testing, Statistical Programming, Data Analysis, R (Software), Probability, Probability Distribution, Probability & Statistics, Bayesian Statistics, Social Network Analysis, Simulations, Statistical Software

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillUp

    UX/UI Design Fundamentals: Usability and Visual Principles

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, Persona (User Experience), User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Graphic and Visual Design, Interactive Design, Interaction Design, Layout Design, Design Elements And Principles, Typography, Prototyping

    ★ 4.1 (14) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Conceptual Design, Prototyping, Market Research, Design and Product, Ideation, Agile Product Development, Target Market, Target Audience, Customer Analysis, Product Requirements, Wireframing, Market Opportunities, Market Analysis, Customer Insights

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Data Visualization with Plotly Express

    Skills you'll gain: Plotly, Interactive Data Visualization, Plot (Graphics), Data Visualization Software, Ggplot2, Exploratory Data Analysis, Data Analysis, Python Programming, Data Science, Machine Learning

    ★ 4.7 (269) · Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Stakeholder Relations and Reporting: Microsoft
  • AI Literacy: Responsible, Trustworthy, Effective: SAS
  • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
  • التركيز على العملاء وأثر ذلك على الربحية: Alfaisal University | KLD
  • YouTube Insights: Crack the Algorithm: Coursera
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Data Mining Project: University of Illinois Urbana-Champaign
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Statistical Methods for Computer Science: Johns Hopkins University
  • UX/UI Design Fundamentals: Usability and Visual Principles: SkillUp

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Market (economics) (28)
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